Elite Cycling Joins Forces with Bkool to Present the Elite Cup

May 1, 2020

Rise up, rise fast with Elite.

FONTANIVA, ITALY, May 1st, 2020 — With all regular races and outdoor training activities postponed due to COVID-19 lockdown, Elite has joined forces with Bkool to make the most of your indoor training with a new online cycling league, the Elite Cup “Rise Up / Ride Fast”!

THE ELITE CUP KICKOFF

The Elite Cup kicks off on Monday, May 4 until Monday, June 1. It will feature six routes, with one route being activated every five days.

The league will be starting from the island of Sicily, as it would have been for the 2020 Giro d’Italia in Italian territory, up to Cesenatico, the perfect and symbolic frame to remember Marco Pantani. Other routes include some of Italy’s most scenic landscapes. Passo Gavia in the Italian Alps, one of the most famous climbs in Europe, will be one of those.

• Climb to Etna (17,8 km): 4 to 8 of May.
• Passo Gavia (17,4 km): 9 to 13 of May.
• Giro d’Italia 2019 E17 (29,6 km): 14 to 18 of May.
• Colle del Sestriere (11,8 km): 19 to 23 of May.
• Challenge Riccione 2019 (9,2 km): 24 to 28 of May.
• Giro d’Italia 2020 (Cesenatico): 29 of May to 1 of June.

The Elite Cup will be ridden on Bkool, of course. Bkool‘s virtual technology recreates the real conditions of each race route, allowing cyclists to compete with each other like in real life.

WORTHY CAUSE

The objective of this league is giving a clear message to all our community of cyclists. We’re not alone in this, we will rise up and though we might replace high fives with fist pumps, we will come back to cycling. The faster we ride, the quicker we’ll be there.

AMAZING PRIZES

The league will feature amazing prizes up for grabs for 3 users who will manage to ride on all six routes. We’re talking about a complete Elite cycling kit that includes 1 Elite jersey for the first rider to be drawn, 2 Vico Carbon bottle cages + 2 Fly water bottles combo for the second, and 1 set of Ozone cycling creams by Elite for the third.

An additional winner among users who will complete the league and own an Elite home trainer will be drawn to win 2 Leggero Carbon bottle cages, one of the world’s lightest cages, and 2 digital print personalized Fly bottles!

EVERYONE WELCOME

In the spirit of solidarity, if you’re not a Bkool user you’ll also be able to sign up and take part in a league for free. Simply sign up at Bkool.com to join the Elite Cup! Everyone is invited!

Let’s take all this quarantine training to the next level.  #RiseUpRideFast

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Media contact: Katie Macarelli / Thorpe Marketing – katie@thorpemarketing.com

ABOUT ELITE

Elite, a company of cycling enthusiasts, has been offering unique and cutting-edge products to the cycling world for forty years. This self-financed, award-winning brand manufactures locally in Italy; specializing in R&D, production and marketing of home trainers, bottles and bottle cages.  They’ve been providing equipment to the world’s professional cycling teams since 1979, allowing them to be on the cutting edge of the cycling world’s needs and wants.

#EliteCycling #ChangeYourRide #LoveYourTraining

#FaceTheRace #RiseUpRideFast