Easy Day Sports Strengthens Event Team with New Director of Marketing

February 3, 2021

Event Professional Christy LaLanne Named Director of Marketing and Athlete Relations

Coronado, CA – Easy Day Sports, a boutique event production company, continues to build on its top-notch event team by announcing today that Christy LaLanne has been named Director of Marketing and Athlete Engagement. In her new role Christy will take the lead in furthering Easy Day’s reputation for producing athlete friendly, professionally managed events which provide a first-class and memorable participant experience.

“We’re delighted to have Christy join Easy Day to head our marketing team,” said Easy Day Sports CEO Jamie Monroe. “Christy’s fresh perspectives and creative ideas have already helped us provide an even higher level of service to our athletes, sponsors and community partners. She has an outstanding mix of customer service experience and proven expertise coordinating medical programs for large scale special events, which will be invaluable as we return to in-person races in the very near future.”

LaLanne comes to Easy Day with significant industry experience in customer service and operational planning. She spent over two years as a Registration Coordinator for the Rock ‘n’ Roll Marathon Series, where she handled all aspects of athlete communication for some of the largest races in the United States. Most recently she served as a Medical Program Manager for The IRONMAN Group, where she was responsible for maintaining key relationships with medical providers, community partners and government agencies to ensure safe and successful events.

“Given my career experiences and as someone who has participated dozens of events, I believe I have a keen understanding of what athletes are looking for when they register for an event as well as the necessary communication to ensure they have a great experience come race day,” said LaLanne. “It is a very opportune time to join a company that has been successful adapting to the changing landscape of events during the pandemic with virtual races, and also has the potential to take advantage of future opportunities when we get back to live events later this year.”

LaLanne is a native of San Diego and a graduate of California State University in San Marcos. For more information about Easy Day’s event portfolio, visit easydaysports.com.

About Easy Day Sports

Easy Day Sports is a boutique event production company that focuses on producing premier, professionally managed events with an emphasis in endurance sports. The company operates the Crown City Classic, a 4th of July Tradition in Coronado, and works with the NFL’s New Orleans Saints, Dallas Cowboys, and San Francisco 49ers producing fan focused 5k races at their respective stadiums. In 2020, the company also launched a successful series of Social Distance Virtual Runs, and currently produces both the Kaiser Permanente Thrive Half Marathon in San Diego and Carlsbad 5000, the world’s premier 5-kilometer road race. For sponsorship inquires or to register for a race, visit easydaysports.com.

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