DeFeet Chosen As Performance Partner For Team Visma – Lease a Bike

February 20, 2025

The EVO Jet Sock Wins Again

Hildebran, NC (February 20, 2025) /EBDURANCE SPORTSWIRE/ – DeFeet announces it has been chosen to be performance partner for socks by Team Visma – Lease a Bike for 2025. The Tour de France winning team in 2022 and 2023 enters the 2025 season with a healthy Jonas Vingegaard, Wout van Aert fresh off a silver medal at the World Cyclocross Championship and top American riders including 2023 Vuelta a España winner Sepp Kuss and the versatile Idahoan Matteo Jorgenson. Also joining the team in 2025 is Victor Campanaerts, who wore the DeFeet EVO Jet to its first Tour de France stage win in 2024.

The decision to bring on DeFeet, a 33 year old American manufacturer based in Hickory, North Carolina was made after the team conducted a comprehensive independent review process in England in late 2024. Visma – Lease a Bike has chosen the new EVO Jet™ sock to round out their team kits.

“This partnership demonstrates more than just the viability and power of our EVO Jet sock and the DeFeet line of products”, says DeFeet founder Shane Cooper, “it shows that DeFeet is innovating and going harder than ever at the pinnacle of the sport 33 years into our history.” 2025 will mark the 31st consecutive participation of the DeFeet brand in the Tour de France.

“While DeFeet already had World Tour partners in men’s and women’s road cycling and World Cup mountain bike racing, we wanted to push even more”, Cooper added, saying “In January we flew to Spain to show up in person with Visma – Lease a Bike. We have products that are now indisputably, scientifically proven to give riders an advantage. That’s huge in the market segment DeFeet leads, so we pull out the stops just like the teams and athletes we work with. It’s a performance partnership.”

Look for DeFeet and Team Visma – Lease a Bike to start strong in 2025 and build toward an exciting Spring Classic and Grand Tour seasons. Read more about the partnership here.

Contact Shane Cooper at scoop@defeet.com for more information.