Clif Bar Named as Presenting Sponsor of the Indianapolis 500 Mile Challenge, benefitting the 500 Festival

July 21, 2020

INDIANAPOLIS (July 21, 2020) –The 500 Festival, a nonprofit organization providing life-enriching events and programs that celebrate the spirit and legacy of the Indianapolis 500®, today announced that Clif Bar will be the new Indianapolis 500 Mile Challenge presenting partner for 2020.

The Indianapolis 500 Mile Challenge, presented by Clif Bar, benefitting the 500 Festival, is a virtual program where participants will complete 500 miles of physical activity from now until Dec. 31, 2020. Participants can complete their mileage in a number of ways, such as running, walking, wheelchair, swimming, cycling, fitness classes and more.

“The 500 Festival is excited to have Clif Bar supporting our brand-new virtual fitness challenge,” said Bob Bryant, president and CEO of the 500 Festival. “Clif Bar has been a longtime supporter of the OneAmerica 500 Festival Mini Marathon and this expands on our mutual interest in providing challenging activities that encourage health and fitness. With a production facility here in Indiana and a global reach, we look forward to expanding our collective ability to take a Hoosier-born initiative to new heights.”

Mileage for the Indy 500 Mile Challenge is logged online and participants can track their progress and see where they stack up against others who are part of the virtual challenge. Mileage can be completed on your own or you can create a team with your friends and family so you can encourage each other along the way.

“Clif Bar was built around supporting athletes of all type and skill level,” said Dave Tintelnot, Clif Bar’s Indianapolis bakery general manager. “With the majority of in-person fitness events cancelled this year, it’s invigorating to be part of this new virtual experience with the 500 Festival. Fitness is an important part of Clif Bar’s corporate culture, and we’re proud to also support our colleagues completing their 500 miles for this challenge!”

Registration for the Indianapolis 500 Mile Challenge can be found at indymini.com/500milesand is open through Oct. 31, 2020. Registration for the challenge is $60 and all participants will receive:

• Challenge specific participant shirt
• Challenge specific finisher medal
• Challenge specific hat
• Challenge specific commemorative pin
• Customizable challenge bib
• Customizable finisher certificate
• Access to participant resources, special discounts and virtual goodie bag
• Invitation to participant-only private Facebook group

To register or learn more about the Indianapolis 500 Mile Challenge, benefitting the 500 Festival, visit IndyMini.com/500Miles or search #IndyVirtualChallenge on social media.

About the 500 Festival

Founded in 1957, the 500 Festival is a not-for-profit organization that produces more than 50 life-enriching events and programs while celebrating the spirit and legacy of the Indianapolis 500 and fostering positive impact on the city of Indianapolis and state of Indiana. One of the largest festivals in the nation, each year more than half a million people attend an event or program produced by the 500 Festival. Since its founding, the 500 Festival has contributed more than $500 million in economic value to Indianapolis. To learn more about the 500 Festival, please visit www.500festival.com or follow us on Twitter, Facebook, and Instagram.

About Clif Bar & Company
Clif Bar & Company crafts nutritious and organic food including CLIF BAR®, CLIF Kid® and LUNA® Bar. Family and employee-owned, the company is committed to sustaining its people, community, planet, brands and business. For more information please visit www.clifbar.com, check us out on Facebook or follow us on Instagram and Twitter.

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