Cirrus Cycles Welcomes Lindsay Cousley as New President

July 25, 2024

BELLINGHAM, Washington, July 25th 2024 /ENDURANCE SPORTSWIRE/ – Cirrus Cycles Inc, the maker of the KINEKT suspension post and KINEKT suspension stem, is pleased to announce the appointment of Lindsay Cousley as the company’s new President. Cousley brings over two decades of extensive experience in sales, marketing, and business development in the outdoor, sporting goods, and health & wellness industries. His appointment as President marks a recommitment by Cirrus Cycles to enhancing everyone’s bike ride, with increased performance and comfort for all through innovative design and unmatched technology. Cousley will be looking to increase distribution in European markets, while expanding Cirrus’ product offerings and strengthening service to North American IBDs and Cirrus’ OEM customers.

“We are thrilled to welcome Lindsay as the new President of Cirrus Cycles. His proven track record of leadership and unique skill set, combined with his deep understanding of consumer trends and brand strategy, make him an exceptional individual to lead our company into its next phase of growth and innovation,” said Becky Kurle, Board President and CEO of Cirrus Cycles.

“I am honored to join the team at Cirrus Cycles,” said Lindsay Cousley. “Cirrus Cycles has a rich legacy of innovation and commitment to enhancing the cycling experience. I look forward to working closely with my team to build on our strengths, expand our market reach, and drive continued success.”

As former Principal of Cousley Consulting, Cousley worked with clients across both the outdoor and wellness industries developing both sales & marketing strategies to drive growth and customer engagement. Prior to consulting, Cousley spent 20+ years driving sales across multiple brands in the outdoor, run and bicycle specialty channels including 2XU, Nathan, Crumpler and Bridgedale Socks.

Media Contact: Anna Kramer | anna@thorpemarketing.com

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About Cirrus Cycles:

For over 15 years, Kinekt has focused on one thing: Improving comfort, endurance, and performance for all types of cyclists through innovative product development – and particularly linkage suspension designs – based on real-world experience.

Love. Riding. More.

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