Ciele Athletics Debuts the Decade Capsule in Celebration of 10th Anniversary

August 6, 2024

A limited capsule celebrating 10 years of innovation, performance and community

MONTREAL /ENDURANCE SPORTSWIRE/ – Leading technical running apparel brand Ciele Athletics proudly announces the launch of the Decade Capsule, released in celebration of the brand’s 10th anniversary. As Ciele Athletics reaches this significant milestone, the Decade Capsule is a testament to the brand’s commitment to innovation, performance and community.

Founded in 2014, Ciele Athletics has been dedicated to inspiring movement, fostering connection and building community through considered equipment and exceptional experiences. The Decade Capsule embodies this commitment through top-tier performance and protection, inspired by Ciele’s original designs while incorporating key innovations from the past 10 years.

Since the debut of the iconic GOCap in 2014, Ciele Athletics has been a trailblazer in the running world. From the brand’s forward-thinking design approach to the Million Miles Guarantee backing its trusted runwear, as well as its commitment to top performance technologies and sustainable fabrics, Ciele has consistently delivered fresh perspectives and set high standards. Over the past decade, the B Corp–certified brand has continued to innovate, expanding its offerings to include a comprehensive range of technical running apparel.

The Decade Capsule includes two iconic Ciele styles: the GOCap SC and the NSBTShirt. In this capsule, the GOCap is reimagined with a pliable soft-curved (SC) brim and enhanced with COOLmatic | PLUS™ fabrics, providing superior cooling and anti-odor performance. The GOCap SC is available in four colorways, each representing one of the original GOCaps that debuted in 2014. Featuring UPF 40+ protection, this classic cap is designed to shield runners from sun and sweat while maintaining the comfort and reliability of the original model.

The run-ready NSBTShirt, originally introduced in 2020 with a blend of 60% organic cotton and 40% Global Recycled Standard (GRS) recycled polyester, is now made entirely of recycled materials in the Ciele Decade Capsule. By using GRS-certified recycled cotton instead of organic cotton, the reimagined NSBTShirt showcases Ciele’s ongoing commitment to improving supply-chain solutions. Designed for comfort and performance, the NSBTShirt is moisture-wicking, quick-drying and soft to the touch. The shirt retains its original features, including concealable reflective details, flatlock stitching, all-natural antimicrobial and anti-odor properties, and water-based prints, making it a staple in the everyday-runner’s wardrobe.

Ciele co-founder Jeremy Bresnen reflects on the brand’s beginnings and eagerly looks toward the future, sharing, “We started the brand in an overlooked corner of the run industry, with technical headwear that delivered performance and protection with a more considered design approach. In the past few years, we’ve expanded beyond that, to the point where we are offering a comprehensive technical apparel and headwear collection, largely available around the world. Now that we have a solid foundation, over the next 10 years we’ll focus on building on top of it. As we grow, it allows our design team to take ideas that seemed far-fetched only a few seasons back and bring them into reality as early as next year. We still have plenty of runway to bring innovation to the headwear space while continuing our push to design and build best-in-class run-focused apparel and adding in opportunities and moments to have real connections with the running community globally — all of this while working as a team to take steps toward better, from sourcing to manufacturing to experiences.”

The Decade Capsule is available to purchase at espace | MTL, the Montreal flagship store, on cieleathletics.com and at select retailers worldwide.

About Ciele Athletics

Founded in Montreal, Quebec, Canada, in 2014 by Jeremy Bresnen and Mike Giles, Ciele Athletics offers high-performance, durable and lightweight headwear and apparel collections designed for runners around the world. The brand is available in over 1,300 stores in 43 countries. Ciele Athletics is a B Corp–certified company committed to continuously working toward better solutions, from product development to manufacturing partners to community action.

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