CamelBak Returns to UCI World Cup XC Racing with SCOTT-SRAM MTB Racing Team

April 1, 2025

IRVINE, CA (April 1, 2025) /ENDURANCE SPORTSWIRE/ – CamelBak, the global leader in hydration solutions, proudly announces its return to the UCI Cross Country World Cup racing scene as the official hydration partner of the SCOTT-SRAM MTB Racing Team. This partnership marks a return to the highest level of mountain bike competition, supporting a team renowned for its legacy of success, innovation, and elite performance.

As the countdown begins to the first round of the 2025 UCI World Cup in Araxá, Brazil, taking place from April 3-6, excitement is building for what promises to be a thrilling season. SCOTT-SRAM MTB Racing is primed for competition, with its powerhouse roster ready to take on the world’s best on the challenging Brazilian course.

Under the leadership of legendary team director Thomas Frischknecht, the SCOTT-SRAM MTB Racing Team continues to set the benchmark in mountain biking. The team boasts an all-star lineup, including 10-time UCI World Champion and Olympic gold medalist Nino Schurter, Swiss national champion Filippo Colombo, the always strong Andri Frischknecht and rising talents Bjorn Riley and Emily Johnston, who are making the jump from U23 to the Elite category.

“Hydration is essential in high-performance racing, and having CamelBak on board brings a proven advantage to our athletes,” said Thomas Frischknecht, Team Director of SCOTT-SRAM MTB Racing. “We’re excited to welcome them back to the World Cup circuit and to integrate their cutting-edge hydration systems into our training and racing strategies.”

CamelBak will equip SCOTT-SRAM MTB Racing athletes with the latest hydration innovation, including the industry-leading Podium bottles and Chase bike vests. This collaboration underscores CamelBak’s commitment to supporting world-class athletes and driving performance through superior hydration solutions.

“We are excited to team up with the SCOTT-SRAM MTB program and re-establish our presence in the global XC scene,” said Austin Hoover, Global Director of Partnerships at CamelBak. “The team has an incredible track record, and Nino’s accomplishments are second to none. The addition of Bjorn and Emily really rounds out the team, and we’re excited to see what they both can do as first year Elites. Big picture, this relationship aligns perfectly with our mission to provide athletes with the best hydration solutions to push their limits, and we can’t wait to get racing.”

As CamelBak returns to UCI World Cup XC racing, this partnership signals an exciting new chapter in performance hydration, reinforcing the brand’s dedication to endurance sports and the global mountain biking community. With the season’s first race just around the corner, all eyes are on Araxá as SCOTT-SRAM MTB Racing and CamelBak prepare to take on the world’s best at the start of the 2025 UCI World Cup.

For more information, visit CamelBak.com.

Press Materials

• SCOTT-SRAM MTB Racing team camp imagery
• SCOTT-SRAM MTB Racing Cape Epic imagery

About CamelBak Products

Founded in 1989, CamelBak invented the hands-free hydration category and is the global leader in personal hydration gear. CamelBak is achieving its mission to continually reinvent and forever change the way people stay hydrated and perform by offering a combination of award-winning products that include everything from technical hydration packs to reusable bottles.

Media Contact:
Benny Cruickshank
Be Courteous Communications
benny@be-courteous
(312) 753-8718