Boulderthon Announces Cheribundi as 10K Title Sponsor

August 21, 2024

The 2024 race will kick-off the multi-year partnership with the locally founded and headquartered brand

BOULDER, Colo. /ENDURANCE SPORTSWIRE/ – Boulderthon has announced Cheribundi, founded and headquartered in Boulder, as its new 10K title sponsor ahead of the 2024 event taking place Sept. 29. This partnership will elevate the Boulderthon 10K participant’s experience, and will also feature a free Cheribundi Pure Concentrate Pouch for all Boulderthon finishers. Registration for the Boulderthon Marathon is currently open, though is now at over 90% capacity, and is expected to sell out again.

Boulderthon’s 10K race presented by Cheribundi will run participants through the streets of Boulder showcasing the scenic town, before leading them to Downtown Boulder for the iconic finish on the historic Pearl Street Mall.

Cheribundi was born from tart cherry juice’s powerful impact on sleep, recovery and overall health. Championing the path toward all-natural wellness, Cheribundi continues to harness nature’s innovations. Cheribundi’s 20-year mission has led to over 475 professional and college athletic teams fueling their bodies with Cheribundi’s high-performance wellness products every day after practice and competition.

“While securing a title sponsor for our 10K race, we wanted to make sure it was with a company that represents what we stand for at Boulderthon,” said Phil Dumontet, founder and president of Boulderthon. “Cheribundi’s mission of bringing all-natural wellness to athletes around the world stood out to us, and we couldn’t think of a better partner for our 10K race! Plus, we love working with other Boulder-born brands who call our beautiful city home to create an authentic local experience for our runners.”

“At Cheribundi we love fueling elite athletes competing at the highest levels, but we also love to support and celebrate the everyday athlete’s pursuit toward becoming their best self,” said Ross Rutherford, director of partnerships at NextFoods, Inc. parent company of Cheribundi. “We are excited to partner with Boulderthon as the presenting sponsor of the 10K race! The running community in Colorado is special and we look forward to celebrating all the hard work and preparation that goes into showing up on race day.”

Boulderthon offers four additional distances for participants to take part in, the marathon, half marathon, 5K and Kids Run. Boulderthon’s marathon and half marathon courses will take participants through different landscapes set at the foothills of the Flatirons, with views of the Boulder Reservoir, Table Mountain and Haystack Mountain along their way. The fast, flat course features limited elevation change and multiple straightaways, making for high-quality race day performances. The Heart to Heart 5K by BCH will be debuting its brand new course this year, featuring an all-road, fast and flat experience for all participants, allowing for wheelchair athletes and those utilizing wheeled vehicles, like duo runners, to take part in the event.

The top-rated, fast-growing race series became the second-largest marathon series in Colorado in its first year of existence, and the largest fall running event in the state. In its third annual edition, Boulderthon drew 7,000 runners from all 50 states as well as 18 countries, as the signature marathon showcased the world-class city of Boulder. In 2023, Active.com named Boulderthon one of the Top 5 Best Half Marathons in the United States, and the following year the 5K and half marathon courses were both named a top 10 in their categories by USA Today’s 10Best Readers’ Choice awards.

For more information on Boulderthon, presented by PUMA, visit www.boulderthon.org, and follow the event on Facebook and Instagram.

ABOUT BOULDERTHON® PRESENTED BY PUMA

Boulderthon, presented by PUMA, was created in 2021 by avid New York Road Runner, Phil Dumontet, with the goal of bringing a world-class marathon to one of the great running hubs of the country. It is a Boston Marathon Qualifying (BQ), USATF Sanctioned Event, measured by a Level A USATF Course Measurer, representing the highest level of certification for a marathon race series. The race offers a full marathon, half marathon, 10K, 5K and children’s races. For more information, visit www.boulderthon.org.

ABOUT CHERIBUNDI

Cheribundi is the leader in natural sports nutrition products, specializing in one of the most effective and functional tools for recovery: natural tart cherry juice. Known to support improved sleep and recovery, tart cherry juice powers Cheribundi’s purpose to fuel active individuals’ daily progress towards wellness. Formulated through a proprietary filtration process, Cheribundi is consumed by more than 475 professional and collegiate sports teams. Founded in 2004 and headquartered in Boulder, CO, Cheribundi is available at stores nationwide in natural, specialty, conventional, mass and convenience retailers. Shoppers can also purchase Cheribundi directly at Amazon.com or Cheribundi.com. Follow the brand on TikTok, Instagram and Facebook. Cheribundi merged with gut health innovator GoodBelly under the NextFoods, Inc. banner in 2023.

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