Bici Partners with RBC GranFondo Whistler as Official Bike Store

February 15, 2025

Move sees also retail company become presenting sponsor of Fondo Clinics, and sponsor of XFondo Whistler

Vancouver/Whistler [February 15, 2025] /ENDURANCE SPORTSWIRE/ – RBC GranFondo Whistler and XFondo Whistler are excited to announce a new partnership with Bici, a leader in cycling retail and community engagement. As the official bike store, Bici will also serve as the presenting sponsor of the Fondo Clinics training program, providing riders with new social opportunities, expert advice, a wide range of gear, and essential maintenance services. In addition, Bici is joining as a sponsor of XFondo Whistler—our celebrated all-terrain event now entering its fourth year—further enhancing the diverse cycling experiences on offer.

“This partnership is about more than just event day,” said Malcolm Steenburgh, CEO of Bici. “I’ve ridden the RBC GranFondo Whistler for years, and it’s always a highlight—one of the most beautiful, rewarding rides out there. It’s an event that brings our entire cycling community together like nothing else, and we’re thrilled to help more riders take it on. We’re here to support riders at all levels to have fun and reach their personal goals—from their first training ride until they cross the finish line.”

Elevating the Cycling Experience
Through the Fondo Clinics presented by Bici, participants will benefit from valuable training sessions, practical tips, and community engagement opportunities leading up to our events through a 12 week structured social program starting in June. This collaboration reflects the shared commitment of RBC GranFondo Whistler and XFondo Whistler to foster a supportive, inclusive cycling community where every rider can thrive.

“Partnering with Bici brings a wealth of expertise and passion to our events,” said Neil McKinnon, CEO at RBC GranFondo Whistler and XFondo. “Together, we’re creating an environment where every cyclist can connect, grow, and celebrate their love of riding.”

Cyclists and enthusiasts are invited to learn more about the Fondo Clinics, RBC GranFondo Whistler, and XFondo Whistler by visiting rbcgranfondo.com. This exciting partnership promises to enhance the event experience and build a stronger, more vibrant cycling community in Vancouver and Whistler.

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About RBC GranFondo Whistler and XFondo Whistler
RBC GranFondo Whistler and XFondo Whistler are premier cycling events in Vancouver / Whistler, known for their scenic routes, challenging courses, and commitment to uniting riders from all walks of life. With a focus on creating inclusive, engaging experiences, these events celebrate the spirit of cycling and community.

(rbcgranfondo.com) (xfondo.com)

About Bici
For over 40 years, Bici has been a trusted name in cycling retail, dedicated to providing quality products, expert advice, and outstanding customer service. With a deep passion for cycling and community involvement, Bici supports riders at every stage of their journey—from their first training ride to the ultimate finish line. Their new location on Adanac St, Vancouver, is not only a one-stop-shop for all things cycling, but also a community hub for riders coming from all over the lower mainland.

(bici.cc)

For more information, please contact:

Oli Cartmell

Director, RBC GranFondo Whistler

604-828-7406

oli@rbcgranfondo.com

rbcgranfondo.com/whistler