BibRave Partners with Hydration Technology Pioneer, Water.io for North American Launch

May 30, 2024

BibRave also including Water.io in existing brand collaborations, events, and the company’s US-based Ambassador networks

Boston, MA /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, recently launched a partnership with the groundbreaking Israeli technology company, Water.io – the powerhouse behind some of the world’s most innovative smart water bottles. This collaboration marks a significant step forward in enhancing hydration technology and education across North America.

Water.io’s cutting-edge technology has already been adopted by leading hydration companies worldwide, revolutionizing the way individuals track and manage their hydration levels. Through its intuitive smart caps and accompanying mobile app, Water.io empowers users to stay hydrated by delivering customized plans and targeted reminders.

BibRave has partnered with Water.io to launch its first-ever brand ambassador program, a dynamic community of dedicated brand advocates and influencers. BibRave will lead strategic management in collaboration with Water.io, including full program creation, application, and onboarding of Ambassador members. Ongoing, BibRave will provide full community management leveraging their best practices and optimizations from their years of experience with influencers.

BibRave also spearheaded Water.io’s launch into the North American market through an exclusive collaboration event that took place around the Boston Marathon. This event served as a pivotal springboard to introduce Water.io’s revolutionary products and technologies to athletes, fitness enthusiasts, and health-conscious individuals across the continent. From live demonstrations to interactive hydration education, participants gained valuable insights into how Water.io’s technology can elevate their hydration routines to new heights.

“We are excited to embark on this journey with BibRave and introduce Water.io’s innovative hydration solutions to athletes and health enthusiasts in North America,” said Yoav Hoshen, CEO of Water.io. “Together, we are committed to revolutionizing the way individuals approach hydration, empowering them to achieve their goals and lead healthier, more active lifestyles.”

“Partnering with Water.io aligns seamlessly with BibRave’s mission of promoting innovation and excellence within the endurance community,” said Tim Murphy, Co-Founder of BibRave. “We are thrilled to leverage our platform and expertise to introduce Water.io’s state-of-the-art hydration solutions to the North American market.”

About Water.io

Water.io is a leading technology provider specializing in smart hydration solutions. With its proprietary technology, Water.io powers some of the world’s most advanced smart water bottles, revolutionizing the way individuals track and manage their hydration levels for optimal performance and well-being. Learn more at us.water.io.

About BibRave

BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With 10 years’ experience building and managing influencers and ambassador communities for large and small companies, BibRave brings a team of strategic social media, creative, and online community-focused experts.

BibRave also crafts bold and memorable experiences, developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination.

Lastly, BibRave leverages our own large network of social media influencers – The Vibe – to drive more race registrations and product sales for our event and brand partners.