BibRave Brings Brooks Running Hyperion House to Eugene for U.S. Olympic Track & Field Trials

July 2, 2024

Following the huge success of Brooks Hyperion House Orlando, the brand used a proven format to engage consumers and athletes in new ways

Eugene, OR – ENDURANCE SPORTSWIRE – BibRave, the leading-edge endurance and fitness marketing agency, brought the hype to Eugene, OR with the Brooks Hyperion House at the U.S. Olympic Track & Field Team Trials. This exciting activation took place from June 21-24 and June 27-30, bringing a vibrant hub celebrating athletic excellence and innovation to the heart of downtown Eugene at 849 E 13th Avenue.

The Brooks Hyperion House served as a central gathering point for athletes, fans, and the local community, offering a variety of exciting activities and experiences. The event highlighted Brooks Running’s industry-leading speed product, the Hyperion Max 2, and created unforgettable moments for all attendees.

Attendees started their day with the Brooks Run Club morning runs, open to all runners and non-runners, with all paces welcome. After the run, participants enjoyed delicious post-run treats and coffee from the local favorite, Hillbilly Brews. In addition, there were opportunities to win exciting Brooks prizes, including the Hyperion Max 2 shoes, by taking part in the morning runs.

Throughout the event, attendees had the chance to test drive the Hyperion Max 2 during daily shoe demonstrations. Food enthusiasts savored the offerings from the popular local Mexican food cart, MBOSQ, which featured “golden tickets” for a chance to win a pair of Hyperion Max 2 shoes.

“The Olympic Trials are such a special moment for athletes and consumers alike, so we wanted to put on something really unique and engaging for Brooks,” said Tony Yamanaka, V.P. of Creative and Experience at BibRave. “Hyperion House was a blend of local vibes and unique perks, as well as a home base for Brooks and track & field fans to get the full Olympic Trials experience.”

Limited-edition Brooks Hyperion House apparel, cheer supplies, and an on-site shirt printing station were available for those looking to take home a unique memento. Hyperion House visitors also enjoyed a live podcast by the talented and funny Tracklandia, watched the Olympic Trials, and cheered on Brooks athletes via live stream.

For those attending the Olympic Trials, the Brooks Swag Cart roved around the stadium, allowing attendees to snag their own limited-edition Brooks goodies before heading inside.