BibRave Brings Brooks Hype Fest to the Windy City

September 19, 2024

Brooks activated BibRave to create and execute the 2024 in-person summit for 150 ambassadors

Chicago, IL /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, partnered with Brooks Running to host the highly anticipated 2024 Brooks Hype Fest, a weekend-long event that brought together Brooks’ North American ambassadors – the Brooks Running Collective – to Chicago. Aligning with the theme of “Let’s Run There,” the goal of the weekend was to highlight community and brand affinity through engaging content and human connection.

Taking place from Friday, September 6, through Sunday, September 8, Brooks Hype Fest kicked off at the Pendry Hotel, followed by a shake-out run along Chicago’s iconic lakefront. Attendees enjoyed interactive sessions with Brooks athletes, participated in content creation contests, and explored the city through guided excursions. The event culminated in a Gilded Age-themed soirée at The Bassment, where ambassadors celebrated with custom mocktails & cocktails, live music and dancing, and other engaging activations.

“We were excited to bring the Brooks Running Collective together for an unforgettable weekend that blended fitness, community, and creativity,” said Dustin Glass, Senior Manager of Influencer Marketing. “Our ambassadors had the opportunity to connect, capture, and create content that truly embodied the spirit of Brooks and our theme, ‘Let’s Run There.'”

The weekend also featured a keynote by Brooks athlete, Olympic Heptathlete Chari Hawkins, who inspired attendees with her insights into the competitive spirit, resilience, and finding joy and purpose beyond the podium.

“The Brooks Hype Fest was a celebration of adventure, running, and community,” said Andy Wallace, V.P. of Programs & Partnerships. “We were honored to organize and execute this dynamic event, which emphasized content creation, brand partnerships, and authentic connections within the Brooks ambassador community.”

About Brooks Running

Brooks Running sells its performance footwear, apparel, run bras, and accessories worldwide. Brooks’ purpose is to inspire everyone to run their path by creating the best gear, tools, and experiences. Founded in 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit http://www.brooksrunning.com/ for more information or follow @brooksrunning.

About BibRave

BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With 10 years’ experience building and managing influencers and ambassador communities for large and small companies, BibRave brings a team of strategic social media, creative, and online community-focused experts.

BibRave also crafts bold and memorable experiences, developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination.

Lastly, BibRave leverages our own large network of social media influencers – the Vibe – to drive more race registrations and product sales for our event and brand partners.