Belgian Waffle Ride Series Announces Three-Year Partnership with Neversecond

January 10, 2025

Fueling the Future of Gravel Cycling with Science-Backed Nutrition Solutions

Del Mar, CA – January 11, 2025 /ENDURANCE SPORTSWIRE/ – The Belgian Waffle Ride (BWR) Series, known for its legendary “unroad” challenges, is thrilled to announce a three-year partnership with Neversecond, a global leader in performance nutrition. This groundbreaking collaboration solidifies Neversecond as the Official Performance Nutrition Partner of the BWR Series, encompassing all events in the Quad-Tripel Crown of Gravel Series and the additional BWR events throughout the USA.

Performance nutrition is receiving unprecedented attention as one of the easiest ways for athletes to enhance their training quality and race performance. Experts agree it offers “free speed” — a unique performance boost without additional training. Most athletes have historically cobbled together fueling and hydration plans with products not designed to work together, leading to inconsistencies in nutrient intake. Neversecond revolutionizes this space with its scientifically developed C-Series system, offering athletes a seamless way to measure, test, and perfect their nutrition strategies.

Michael Marckx, creator of the Belgian Waffle Ride, expressed his enthusiasm for the partnership:

“We are beyond excited to partner with Neversecond, a brand that is redefining the performance nutrition category. At BWR, we push athletes to their limits, and proper fueling is critical to ensuring they perform at their best. Neversecond innovative and athlete-friendly approach aligns perfectly with our mission to deliver the ultimate cycling challenge. Together, we’ll help riders unlock their potential and elevate their experience on our iconic unroad courses.”

Since its launch in 2021, Neversecond has become the go-to choice for top athletes, including marquee BWR winners like Keegan Swenson, Sofia Gomez Villafane, and Matt Beers, not to mention Mattia de Marchi. Its C-Series products (C for carbohydrate) provide an integrated system of gels, drinks, and bars with easy-to-understand nutrient values, making them ideal for athletes at any level. The system ensures consistency in carbohydrate intake, sodium levels, and overall composition, giving riders the tools they need to fine-tune their performance.

William Armstrong, Neversecond CEO, shared his excitement for the partnership:

“We’re absolutely thrilled to be partnering with Michael Marckx and his team as the sole on-course nutrition partner for all BWR events. We are incredibly honored and grateful for the opportunity to deliver 360-degree support to all BWR athletes that includes pre-event education and an easy-to-follow system of premium performance nutrition that helps all athletes have their best day. We can’t wait to get started!”

Neversecond products are great tasting, celebrated for their mild flavors, fluid-like gels, and compact, easy-to-consume bars, making them ideal for long, grueling events like the BWR. Each product is batch-tested by Informed Sports for banned substances, offering athletes peace of mind on race day.

About the Belgian Waffle Ride Series

The Belgian Waffle Ride Series is a global leader in the gravel cycling world, with events in Arizona, California, Utah, Montana, N. Carolina, Canada, and Mexico. Renowned for its challenging “unroad” terrain and vibrant festival atmosphere, the BWR Series attracts elite athletes and amateur riders alike, fostering a spirit of community and adventure. For more information, visit www.BWR.bike.

About Neversecond

Founded in 2021, Neversecond is a performance nutrition company dedicated to helping athletes reach their goals through science-backed products. The C-Series system offers gels, drinks, and bars designed to work together, ensuring optimal nutrition for training and racing. Learn more at never2.com.

For media inquiries, please contact: Michael Marckx
Email: mmx@monumentsofcycling.com
Website: www.BWR.bike