Belgian Cycling Factory acquires Nukeproof from Frasers Group

February 26, 2025

Following a tumultuous period for the bike industry, there’s plenty of evidence that there’s still a way to go before things go back to “normal”, not least in terms of brands finding a new home and/or route to market. The latest of these is mountain bike brand Nukeproof, formerly distributed by Hotlines and owned by sister business Wiggle CRC. Part of the package when Frasers Group bought Wiggle CRC, Nukeproof has been newly acquired by Belgian Cycling Factory (BCF), joining a portfolio that includes Ridley and Eddy Merckx Bikes. CIN