Austin Marathon Strengthens Partnership with EIGHT Beer for Second Consecutive Year

February 16, 2024

Continued Collaboration Brews Success for Austin Marathon and EIGHT Beer

Austin, Texas – February 16, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon and 5k proudly announces the renewal of its partnership with EIGHT Elite Light Larger as the Official Beer for the second consecutive year, further solidifying their commitment to promoting health, community, and celebration in the heart of Texas. This partnership guarantees that EIGHT Beer, an independent brewery rooted in Austin, will once more be prominently featured at the exclusive beer garden within the finish line festival, catering to participants aged 21 and above.

“We’re thrilled to be partnering with the Austin Marathon for the second year in a row. This month marks our second anniversary so getting to be a part of such an iconic event in our hometown is a great way to celebrate. We’re looking forward to enjoying a cold EIGHT with all of the runners in the EIGHT beer garden,” said Ruchi Desai, EIGHT Beer CEO.

Founded by NFL legend Troy Aikman, EIGHT is a meticulously crafted lager, boasting organic grains and a commitment to purity with no added adjuncts, fillers, or preservatives. At a modest 90 calories and 2.6g carbs per 12 oz serving, EIGHT will once again be featured in the EIGHT Beer Garden at the finish line festival, catering to both finishers and spectators. The garden will serve as a post-race haven where participants and their companions can gather, unwind, and savor a refreshing EIGHT. EIGHT will also be present at the Health and Fitness Expo on February 16th form 1:00PM -7:00PM and February 17th from 10:00AM – 5:00PM for sampling and mingling. The expo is free and open to the public.

“We’re excited to continue our partnership with EIGHT Beer for the second year,” said Jack Murray, co-owner of the Austin Marathon. “Their commitment to supporting the running community and creating memorable experiences aligns perfectly with our mission at the Austin Marathon. Together, we’re making this year’s event even more unforgettable.”

The Ascension Seton Austin Marathon showcases the vibrant culture and community spirit of Austin, with highlights including live music, energetic spectators, and iconic landmarks along the course. Online registration for the half marathon and 5k is currently available. The full marathon is sold out.

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

About EIGHT: EIGHT Elite Light Lager is a beer brewed for those who never settle. Founded by Troy Aikman, EIGHT is a clean, refreshing lager brewed with organic grains and no added adjuncts, fillers, or preservatives. Light Beer Made Right. Proudly based in Austin, TX, with a mission beyond the bar, EIGHT is committed to giving back 1% of all

revenue to Texas-based causes that work tirelessly to make healthy living accessible to all. For more information, please visit www.eightbeer.com. Follow us on social media @drinkeightbeer. ENJOY RESPONSIBLY.

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