Atlanta Track Club chooses MYLAPS to offer best-in-class sports timing

January 15, 2024

ATLANTA (Monday, January 15, 2024) /ENDURANCE SPORTSWIRE/ – Atlanta Track Club, the second-largest running club in the United States, partners up with MYLAPS to offer best-in-class sports experiences to members and race participants in and around Atlanta. This was announced today at the MYLAPS Partner Conference in Houston, Texas. Both parties signed a long-term partnership agreement. Atlanta Track Club will also be supported at its key races by The Last Mile Racing, which is also the timer of record at events including the Boston Marathon, the Houston Marathon, and the Chicago Marathon.

Atlanta Track Club is a member-based organization centered around running that delivers world-class events, training programs and community outreach activities to the Metro Atlanta area. Its flagship event is the AJC Peachtree Road Race, the world’s largest 10k, which takes place on July 4. The race has become a citywide tradition in which some of the world’s top professional athletes lead more than 50,000 participants through the streets of Atlanta.

BibTag technology – the standard in sports timing

MYLAPS, founded in 1982, is the inventor of automatic sports timing, and develops technology that is used all over the world, from the Olympics, major marathons, and NASCAR to countless local races. To offer best-in-class timing services, Atlanta Track Club decided to use MYLAPS BibTag technology. This is the standard timing system for mass events with affordable chips and the highest read-rates in the industry. It was used in October at the Chicago Marathon when Kelvin Kiptum broke the world record. The MYLAPS ThinTag is 75% thinner than regular tags resulting in less waste and shipment space, which has a positive impact on carbon emissions.

Sustainable partnership with global leader in sports timing

‘We are excited to work together with the global leader in sports timing’, says Rich Kenah, CEO at Atlanta Track Club. ‘Atlanta Track Club is committed to implementing green initiatives that reduce waste, promote sustainability, and support the local community of Atlanta to be more active and live healthier. We want to use a best-in-class timing system with the best read rates for all our events with additional support from an experienced, industry veteran like The Last Mile Racing.’

Creating the ultimate sports experience with respect to the environment

Camiel Slaats, CEO at MYLAPS: ‘Our Americas office is based in Atlanta, so this partnership feels like a natural fit. Next to that, MYLAPS strives to offer the ultimate sports experience to athletes, followers, and events, with respect to the environment. MYLAPS is a carbon neutral company that has a lot of shared values with Atlanta Track Club. We are excited to be their partner and work together for the coming years.’

About Atlanta Track Club

Atlanta Track Club is a member-based organization centered around running that delivers world-class events, training programs and community outreach activities to the Metro Atlanta Area. We encourage both youth and adults to start and continue running regardless of ability or fitness level and provide outlets for all athletes to continue to grow and compete. Our staff and volunteers create camaraderie and encourage participation and competition through a calendar of diverse and exciting events. We collaborate with our partners to promote and extend the benefits of running and walking to the greater community.

About The Last Mile Racing

The Last Mile Racing was founded in 2003 by CEO and owner Kyle Dunnack and has become one of the top timing and scoring companies in the United States. We strive to provide each race and each runner with a positive experience, while quickly producing accurate results on-site. We provide services for a wide range of races, from small local 5Ks to large, international events such as the B.A.A. Boston Marathon, Chicago and Houston Marathon. We pride ourselves on offering a professional and personalized service to our valued clients.

About MYLAPS Sports Technology

At MYLAPS we support racers, athletes, and events in creating their ultimate sports experience. Every year we capture the performance of over 20 million people all over the world. We develop accurate, reliable, and easy-to-use technology to turn data into insights, progress, and fun. Founded in 1982, we have revolutionized the world of sports timing with groundbreaking innovations and set the standard ever since. Our products and platforms are used at professional events like the Olympics and INDYCAR to countless local events around the corner.

More info

If you have any questions or need High Resolution images, please contact Krijn Snuif (Marketing Manager at MYLAPS), krijn.snuif@mylaps.com or +31 (0)6 29 72 18 59.