Athletic Brewing Company Named Official Non-Alcoholic Beer of The Rock ‘N’ Roll Running Series and Title Partner of Rock ‘N’ Roll Las Vegas

February 13, 2025

TAMPA, Fla. (Feb. 13, 2025) /ENDURANCE SPORTSWIRE/ – The Rock ‘n’ Roll Running Series is excited to announce a new, multi-year partnership with Athletic Brewing Company. The partnership will feature Athletic Brewing as the Official Non-Alcoholic Beer of each Rock ‘n’ Roll^® Running Series event in the United States as well as the title partner for Athletic Brewing Rock ‘n’ Roll Running Series Las Vegas in 2025.

“We are thrilled to have Athletic Brewing join the Rock ‘n’ Roll Running Series this year”, said Yanni Andreopoulos, Executive Vice President of Global Partnerships for The IRONMAN Group which owns The Rock ‘n’ Roll Running Series. “Athletic Brewing has been an incredible partner over the past several years across our event portfolio, and we are excited to offer Rock ‘n’ Rollers the opportunity to enjoy their great-tasting brews product at expos and finish lines across the series this year.”

“We’re excited to expand our partnership with The IRONMAN Group and be a part of Rock ‘n’ Roll events nationwide,” said Bill Shufelt, Co-Founder & CEO of Athletic. “Since day one, we’ve been helping runners celebrate their race day accomplishments, and we can’t wait to bring Athletic to even more finish lines across the country. Whether toasting a personal best or simply soaking in the post-race vibes, Athletic is proud to be a part of this incredible community.”

Rock ‘n’ Roll participants will get to enjoy Athletic Brewing at the Rock ‘n’ Roll Running Series Health & Fitness Expo prior to each race as well as at the Finish Line Festival at each of the events in the Series throughout the year.

Athletic is the most highly awarded non-alcoholic brewer of the past decade, with over 100 taste awards. Launched commercially in 2018, Athletic pioneered a proprietary method for making non-alcoholic beer by re-engineering nearly every step of the brewing process through hundreds of small-batch trials. Whether you’re in training mode or celebrating at a finish line, enjoy great-tasting brews Without Compromise.

Known for Bringing Fun to the Run^®, the Rock ‘n’ Roll Running Series has a distance and destination for everyone, including 1-mile, 5K, 10K, half marathon, marathon, as well as Doggie Dash and KiDS ROCK^® options. With a lively race atmosphere and celebratory Encore Entertainment after each event, the Rock ‘n’ Roll Running Series combines live music and entertainment with scenic routes that give participants an unforgettable running tour of each of the host cities.

For more information on Athletic, visit www.athleticbrewing.com, and follow Athletic on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube.

For more information on the Rock ‘n’ Roll Running Series, visit www.runrocknroll.com. Media inquiries may be directed to press@runrockroll.com or press@athleticbrewing.com.

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About Athletic Brewing Company

Athletic Brewing Company is America’s largest dedicated non-alcoholic brewer. Athletic is revolutionizing how modern adults drink by crafting game-changing NA brews that can be consumed anytime and anywhere. Launched in 2018, Athletic is now the number one non-alcoholic beer brand in America¹ and a top 20 U.S. brewing company². Its award-winning brews are available nationwide at over 50,000 retailers and 25,000 on-premise venues. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™. Learn more and shop at www.athleticbrewing.com.

About Rock ‘n’ Roll Running Series

Established in 1998, the Rock ‘n’ Roll^® Running Series’ simple idea of making running fun has transformed both the U.S. and global running landscape by infusing the course with live bands, cheer teams, and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Focused on running, music and community, race weekends kick off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an Encore Entertainment experience featuring eclectic musical artists from a variety of genres. Further information about the Rock ‘n’ Roll Running Series can be found online at www.RunRocknRoll.com and follow @RunRocknRoll on all social platforms.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll^® Running Series, IRONKIDS^®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf^®, UTMB^® World Series trail-running events including the Canyons Endurance Runs™ by UTMB^®, Tarawera Ultra-Trail™ by UTMB^® and Ultra-Trail Australia™ by UTMB^®, Epic Series™ mountain bike races including the Absa Cape Epic^®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world, providing participants the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.

About Advance 

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and Pop. Together these operating companies employ more than 14,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit. For more information visit www.advance.com.

¹ NielsenIQ, Total US xAOC + Liquor Open State + Conv, CYTD Wks ending 01/25/25.

² Brewers Association Top 50 U.S. Brewing Companies