Athletic Brewing Company Launches Crisp Non-Alcoholic Brew, Athletic Lite

March 7, 2022

Low cal, Low carb, Athletic Lite Available Online and in Select Stores Nationwide in March

Stratford, CT & San Diego, CA (March 7, 2022)/ENDURANCE SPORTSWIRE/ – The leading non-alcoholic craft brewer and fastest-growing brewery in the country, Athletic Brewing, is excited to announce the release of an exceptionally approachable, crisp, refreshing, everyday non-alcoholic beer, Athletic Lite, this March.

According to statistics, since 2020 there has been an increased demand for light beers, both with and without alcohol, owing to the increasing inclination of consumers towards health and fitness. On average, 22% of consumers have decreased their alcohol intake, 40% of drinking-age adults drink less than they did in 2014, and Millennials are reinforcing the mindful drinking movement, with 66% making efforts to reduce alcohol consumption. As a reaction to market trends and consumer behavior, Athletic Brewing decided to craft an approachable and clean everyday brew to not only fit in with the diverse lifestyle of drinking-age adults, but also to add a non-alcoholic beer that is purposefully crafted for every occasion and moment life brings.

“We value and work off of the feedback and comments we receive from consumers when developing new ideas and products to make Athletic Brewing better,” said co-founder and CEO, Bill Shufelt. “When it comes to Athletic Lite, a clean, crisp, everyday beverage was the top requested style from our retailers and distributors when surveyed. So, as we are known to do, we stepped to the plate and created our own version. Athletic Lite opens the non-alcoholic beer category to a wider audience than ever before, and fills this gap by offering a premium brew that can truly be enjoyed any time, anywhere.”

This non-alcoholic beer is brewed with organic grains and boasts just 25 calories per 12oz can and 5 grams of carbs, designed to be a go-to refreshment throughout the day.

“Since the start, we have been known to create brews with a purpose,” said John Walker, co-founder and head brewer of Athletic Brewing. “And when it came to developing a light non-alcoholic beer, we wanted to create one that not only stayed true to the values of Athletic, but created a space for new drinkers wanting to experience Athletic brews, either for a mid-week playoff game or as a nightly drink post work. Crafted with a crisp, dry finish and brewed specifically for the sport of life, it really is the perfect universal brew.”

Athletic Lite will round out Athletic Brewing’s portfolio of award-winning innovative flagships like Run Wild IPA, Upside Dawn Golden and Free Wave Hazy IPA, and will be available at select store locations nationwide beginning March 7 as well as purchased directly at Athletic Brewing’s website at www.athleticbrewing.com. The launch of Athletic Lite will include TV and radio ads with a voice over by ESPN’s Scott Van Pelt, as well as digital ads, college basketball athlete partnerships, and more. Free shipping is available when ordering two or more six packs from athleticbrewing.com.

For more information on Athletic Brewing and to purchase Athletic Lite, visit www.athleticbrewing.com, and follow Athletic Brewing on Facebook, Instagram, Twitter and YouTube.

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Press Contact: Deena Gregory | deena@outsidepr.com | 619-820-5005

About Athletic Brewing

Named by Fast Company Magazine as one of the “Brands That Matter” in 2021, and recognized as Craft Brewery of the Year by Brewbound, Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting craft brews provide a refreshing taste of craft beer, without the alcohol or the hangover. With custom breweries on the east and west coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2021 US Open Beer Awards Gold medal for Run Wild. Additionally, Athletic Brewing’s “Two for the Trails” initiative donates 2% of all sales to trail and park cleanups and maintenance. Plus, as a part of their IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up in their communities. Athletic Brewing’s full portfolio of flagships, seasonal, and specialty non-alcoholic beers is available for purchase on its website, www.athleticbrewing.com, as well as the company’s subscription offering – The Athletic Club.