ASICS To Become Title Partner Of New LDNX 10K At Wembley

April 2, 2025

World renowned sportswear company ASICS are the title partner of LDNX, the major new 10k coming to the capital on Sunday 24 August 2025.

April 2, 2025 /ENDURANCE SPORTSWIRE/ – ASICS will be collaborating on all aspects of the event, which are being carefully designed to support those of all abilities to achieve their goals, from top professional athletes to first time 10k challengers. This will include pre-event training runs, performance advice from ASICS experts, and exclusive Q&A sessions for participants.

The first batch of places into ASICS LDNX will be released this Sunday (6^th April) at noon through the LDNX.co.uk website. Over 7,000 eager people registered for Early Access for the inaugural edition, with the advanced allocation selling out in under one hour. Demand is again expected to be high for the public release this weekend.

Lucy Greenhalgh, Marketing Manager ASICS UK said:

“We’re thrilled to announce ASICS LDNX, an event that promises to unite and celebrate all who run. ASICS was founded on the belief that movement uplifts both your body and mind. It’s in our name – ‘Anima Sana In Corpore Sano’, meaning ‘A Sound Mind in a Sound Body’. We believe that running can take your body to incredible places, but where it takes your mind is even more extraordinary. That’s why we’re committed to inspiring everyone, from elite athletes to beginners, to run for both body and mind. And we can’t wait to bring everyone together for a celebration of running this summer.”

Freya Norrie, Partnerships Director ASO UK said:

“We’re incredibly excited to be collaborating with ASICS to bring the newest running event to the streets of the capital. Together, we will be delivering a campaign to support and motivate all runners to take on their own epic performance and adding unique new aspects that we can’t wait to bring to life. We’ve been blow away by the response since announcing the event and wish everyone luck in securing their place this weekend”.

The creative team behind ASICS LDNX already organise many of the UK’s most popular runs, including the London Winter Run and the Manchester Marathon. The area surrounding Wembley Park will be brought to life on the day with live music, exciting entertainment, and activities for participants and supporters to explore post-finish.

More information can be found on the official website at LDNX.co.uk including group booking opportunities.

ENDS

About A.S.O.

Amaury Sport Organisation, a subsidiary of the Amaury Group (owner of sports media L’Equipe), owns, designs and organises top international sporting events. Specialised in the ‘non-stadia’ events, it has in-house knowledge of professions linked to organisation, media and sales of sports events. A.S.O. manages more than 100 events across 37 countries, in 5 major sports: cycling (Tour de France), motorsports (Dakar), mass participation events (Schneider Electric Marathon de Paris, adidas Manchester Marathon), golf (Lacoste Ladies Open de France), and sailing event TV production and distribution.

About ASICS

At ASICS, our five letters have meaning. ASICS is an acronym for the Latin Anima Sana In Corpore Sano or a Sound Mind in a Sound Body. And since our founding in 1949, our purpose has been to help people achieve a Sound Mind in a Sound Body.

Right from the very start, our founder, Kihachiro Onitsuka, saw that sport and movement had the power to lift spirits, project positivity, and propel people and whole communities forward. We still believe this.

And we believe our purpose is more relevant today than ever before. Stress and anxiety are at record levels, yet we know sport and movement can have a positive impact. Which is why we remain focused on supporting more people to move for positive mental health.