ASICS Joins Denver Colfax Marathon as the Official Shoe Sponsor

November 18, 2024

Denver, CO /ENDURANCE SPORTSWIRE/ – The Denver Colfax Marathon, presented by Cigna Healthcare, is proud to announce a new partnership with ASICS for its 2025 marathon weekend. ASICS will be the official shoe sponsor of Denver’s only marathon weekend, which will take place May 16 – 18th, 2025.

“ASICS is such a trusted name in the running industry,” said Andrea Dowdy, CEO of the Denver Colfax Marathon. “Runners across the world rely on these shoes to accomplish their goals, and we are so excited to have them on board for our upcoming race season here in the Mile High.”

Beyond their official shoe sponsorship, ASICS will be sponsoring the Denver Colfax Marathon ‘Colfax Ambassadors’ program. This program aims to create a welcoming running environment for race participants of all levels through running clubs and race training events. ASICS will also have a presence at the Cigna Health and Wellness Expo during race weekend.

“We are excited to partner with the Denver Colfax Marathon team and support the runners who will participate in the events across marathon weekend,” said Koichiro Kodama, President and CEO of ASICS North America and Managing Officer of ASICS Corporation. “With a range of distances and the 2025 ‘Colfax Ambassadors’ program, we are thrilled to help celebrate both new and existing runners as they experience Denver’s running community throughout race weekend.”

The Denver Colfax Marathon features eight races over two days and has always been known for its unique entertainment along each racecourse. Each race highlights the city’s incredible mountain views and landmarks, giving runners an experience of running the Denver skyline.

Registration is open for the 2025 Denver Colfax Marathon. The marathon is expecting more than 25,000 runners next May. Please visit www.runcolfax.org to secure your spot.

About ASICS

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded over 75 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.asics.com. Follow @ASICSamerica on Facebook, Twitter, Instagram and YouTube for exclusive content and real-time news around ASICS products, events, and elite athletes.

About Denver Colfax Marathon

Denver Colfax Marathon is Denver’s largest running event taking place annually on the third Sunday in May. Events include the full marathon, half-marathon, marathon relay, Urban 10 miler, and a 5K on Saturday. Established by the cities of Aurora, Denver and Lakewood to encourage Coloradans to be healthier, the marathon has established itself as an iconic race for the Mile-High City. The event supports local charities and nonprofits by providing one of the country’s biggest fund-raising platforms through its Charity Partners Program. Visit the Denver Colfax Marathon at www.runcolfax.org, facebook.com/runcolfaxdenver, Twitter and Instagram @runcolfax.