Asics Debuts 3D Printed Sockliners Made for Individual Foot Shapes at New Personalization Studio in Paris

July 25, 2024

According to the athletic brand, it has partnered with French tech company Dassault Systèmes to open a studio in Paris to test a new service providing on-demand sockliners personalized for individual foot shape.

Dubbed the “Asics Personalization Studio,” the company described the activation as an “ultra-compact factory.” At the studio, Asics said it will use Dassault Systèmes’ modeling and simulation technology to design the shape of sockliners based on individual foot shape data modeled and simulated on the tech company’s 3DExperience platform. FN