Ascension Seton CapTex Tri and EIGHT Beer Partner for a Second Year

May 9, 2024

Light Lager Crafted for Active Lifestyles to Refresh Triathletes at Finish Fest

Austin, Texas May 8, 2024/ENDURANCE SPORTSWIRE/ – The Ascension Seton CapTex Tri is proud to announce the continuation of its partnership with EIGHT Beer for a second consecutive year. EIGHT Beer, the innovative light lager designed for active lifestyles, will once again be the Official Beer for this highly anticipated event, providing its refreshing light lager in the finish line festival beer garden to finishers 21 and up.

Known as Austin’s premier triathlon, the CapTex Triathlon will take place Memorial Day May 27, 2024 in downtown Austin, Texas and draws athletes and enthusiasts from across the region and beyond. The collaboration with EIGHT Beer underscores a shared commitment to health, wellness, and celebration of athletic achievement. EIGHT Beer’s dedication to quality, pursuit of excellence, and the vibrant fitness community aligns perfectly with the spirit of the CapTex Tri.

“As a company that supports better for you causes, we’re honored to support the CapTex Triathlon,” said David Reny, CEO of EIGHT Brewing Company. “We’re excited to share our elite light lager, which is truly Light Beer MADE RIGHT, with triathletes who strive to be better every day. We can’t wait to celebrate everyone’s hard work and dedication with an EIGHT…Never Settle”

EIGHT, the light lager founded by NFL legend and fitness enthusiast Troy Aikman, is brewed using organic grains and contains no added adjuncts, fillers, or preservatives. With only 90 calories and 2.6 grams of carbs per 12 oz serving, it embodies a balanced choice for active lifestyles. EIGHT will be available at the CapTex Tri finish line festival, where finishers and spectators can unwind in the EIGHT Beer Garden. This gathering space will offer triathletes, their families, and friends a place to relax and savor a cold EIGHT post-race. Additionally, samples will be provided to those 21 and older at the Health and Fitness Expo at Palmer Events Center on May 26, 2024.

“Brewed in Texas and based in Austin, we’re thrilled to have EIGHT Beer as our official partner for the second year in a row,” said Megan Frauston, partnership manager of High Five Events. “Their mission to inspire healthier lifestyles and celebrate those who are dedicated to hard work embodies our triathletes, and we’re excited to have everyone enjoy an EIGHT. “

For over 30 years, the CapTex Tri continues to be renowned for its status as the premier triathlon in Austin, Texas the music capital of the world. Triathletes will start their journey with a refreshing swim in Lady Bird Lake, then hop on their bike and ride straight into the heart of the city, with the Texas Capitol as their backdrop. And finally, it’s time to lace up those running shoes for a picturesque run through Butler Park before the big finish line and party at Auditorium Shores. The event offers rookie, sprint, and olympic distances with options of aqua bike and relays. Interested participants can complete their registration through the official website.

About High Five Events: High Five Events is the parent company of the Austin Marathon, Half Marathon & 5k, 3M Half Marathon, CapTex Triathlon and Kerrville Triathlon Festival. With over 150 years of combined experience, the High Five Events team specializes in organizing large-scale events across diverse venues, solidifying their presence on the Inc. 5000 List of Fastest Growing Companies in 2019 and 2020.

About EIGHT: EIGHT Elite Light Lager is a beer brewed for those who never settle. Founded by Troy Aikman, EIGHT is a clean, refreshing lager brewed with organic grains and no added adjuncts, fillers, or preservatives. Light Beer Made Right. Proudly based in Austin, TX, with a mission beyond the bar, EIGHT is committed to giving back 1% of all revenue to Texas-based causes that work tirelessly to make healthy living accessible to all. For more information, please visit www.eightbeer.com. Follow us on social media @drinkeightbeer. ENJOY RESPONSIBLY.

# # #