Article One Enlists Web3 Running Community, Run As You Are, in Hosting Digital Donation Drive to Protect the Great Lakes Basin’s Water

April 12, 2023

During Earth Week 2023, the Michigan-based eyewear brand will donation match runners’ miles to benefit water conservation nonprofit

FLINT, Mich. (April 12, 2023) /ENDURANCE SPORTSWIRE/ – Article One, the award-winning independent eyewear brand, and Run As You Are, a digital running community offering immersive online experiences, today announced a virtual Earth Week campaign that will raise funds for the Michigan-based water conservation nonprofit, FLOW (For Love of Water). The digital fundraising mission, “Nurture Nature,” will consist of three running challenges for participants. For each mile run, Article One will contribute a donation of $1, up to $1,000. Runners can also earn varying amounts of discounts to purchase Article One eyewear which, when applied, will prompt a corresponding pledge to FLOW.

“Teaming up with Run As You Are represents an exciting future where miles on a track can be translated to real and crucial resources for organizations,” says Article One Founder Wes Stoody. “We’re incredibly excited to wade into this digital adventure, and as a native Michigander, I’m thankful we’ll be able to support a nonprofit fighting to protect and preserve the waters of the Great Lakes Basin.”

“FLOW is grateful for intentional and socially responsible organizations like Article One and Run As You Are that prioritize the planet and community,” says Liz Kirkwood, Executive Director of FLOW. “It will take great leadership and collaboration from all sectors—business, recreation and fitness, government, academia, front-line advocates, tribal nations, and more—to protect the Great Lakes in the face of the climate crisis and ensure access to safe and affordable drinking water for all.”

In order to participate in the Nurture Nature fundraising mission, interested runners only need to link their Strava accounts to a Run As You Are profile, which can be created in a one-step process via email. The three challenges specific to the Earth Week mission – ranging from 5K to half marathon distances – earn runners points and unlock Article One discounts up to 30%, which are stored in members’ virtual lockers. When utilized at checkout, the eyewear brand has pledged to match discounts in the form of donations to FLOW.

Run As You Are Collectible Members ($199 one-time fee) that complete the trio of challenges in the Nurture Nature Mission can redeem their points and digital collectibles to enter into a raffle for a pair of Article One frames. Redemption ends April 30th, 2023.

“We’re thrilled to have Article One join us in exploring how technology and social connection can create a more sustainable future,” said Run As You Are Co-Founder Nick Lo. “Effectively mobilizing the running community could open up endless opportunities for fundraising around a diversity of philanthropic efforts.”

The Nurture Nature challenge will start on April 16 and conclude on April 22. To register your miles to support the protection of the Great Lakes, groundwater, and drinking water, please visit runasyouare.io/article-one-nurture-nature-2023.

Please direct media inquiries to New Local PR Director Anna Avery at anna@newlocalpr.com.

About Article One

Founded in 2016, Article One is an independent eyewear company based in Flint, Michigan. As champions of craftsmanship, it offers both athleisure and opticals frames handmade by independent artisans from all over the world. The award-winning brand produces purpose-driven products with complete transparency and spotlights the creatives that craft each frame. Article One supports independent optical, prioritizes giving back its community and innovates thoughtful, durable design.

About Run As You Are

Run As You Are is using technology to build the first end-to-end

consumer experience for runners, bridging the gap between retail, health and brands. The platform utilizes Web3 technology, although the infrastructure is designed and built as an onramp for the Web2 community by using tools that are familiar such as email logins and activity trackers such as Strava.

About FLOW

FLOW (For Love of Water) is a Great Lakes law and policy center dedicated to ensuring the waters of the Great Lakes Basin are healthy, public, and protected for all. Current priorities include: securing safe and affordable drinking water for all, safeguarding the Great Lakes from a Line 5 oil spill disaster, protecting groundwater (the “Sixth Great Lake”), defending the public’s water from privatization and commodification, and tackling microplastic pollution in the Great Lakes Basin. Learn more about FLOW and their mission at ForLoveOfWater.org.