Are Luxury Fitness and Sports Recovery Destinations Replacing Spas?

Is the traditional spa dead? A crop of new, luxury sports destinations — think pain recovery and lavish sports facilities — say yes. As the wellness boom causes an uptick in services, high-end fitness and sports recovery programs are the hot experiences to try right now.

Now, with a slew of new devices, treatments and luxe locations, customers are regularly communing at sports destinations like they would a spa.

We are seeing a growing demand for advanced, science-backed experiences that provide both immediate and long-term benefits. Treatments like cryotherapy, infrared saunas, hyperbaric oxygen therapy and lymphatic compression are becoming increasingly popular due to their effectiveness in enhancing recovery, reducing inflammation and improving overall performance. WWD