Aravaipa Running Announces Multi-Event Partnership with adidas Terrex

April 9, 2024

Phoenix, ARIZONA/ENDURANCE SPORTSWIRE/ – Aravaipa Running is excited to announce a multi-event partnership with adidas Terrex in 2024. This collaboration will bring premier outdoor footwear and apparel to some of the most challenging and scenic trail running events in the Northeast and the Colorado Rockies.

As part of this partnership with Aravaipa Running, adidas Terrex will officially be named the presenting sponsor of the White Mountain Endurance Cup races in New Hampshire, and Silverton Alpine Marathons and Kendall Mountain Run in Colorado.

The White Mountain Endurance Cup will kick off its inaugural year with four sub-ultra distance courses that were handpicked to showcase some of the finest mountain running in the Northeast. This collection of races features the following races: Chocorua Mountain Race 25K, Jigger Johnson 20M, Baldface Scramble 29K, and the Kilkenny Ridge Race 25K. These races are an embodiment of East Coast trail running, featuring rough, rugged, and mountainous terrain.

While the White Mountain Endurance Cup is in its infancy Aravaipa Running hopes that through this partnership competition and excitement can be drawn to these premier Northeast trail races. Unlike the White Mountain Endurance Cup, the Silverton Alpine Marathons and Kendall Mountain Run have long been a staple in the Colorado trail running scene. These two iconic races take place in Silverton, Colorado the weekend prior to the legendary Hardrock 100.

“Our partnership with adidas Terrex was born from a love for the trails and an alignment of our core values.” said Rachael Norfleet, Director of Partnerships at Aravaipa Running. “As Aravaipa continues to grow, it is important to us to keep our community centric focus while continuing to elevate the experience and opportunities for our runners. This partnership with adidas Terrex is an exciting opportunity to work together to provide a platform to achieve both of those goals.”

Through this partnership, Aravaipa Running and adidas Terrex will work together to enhance the overall runner experience at these premier trail running events. Runners will be treated to premium on-site and digital activations from both Aravaipa Running and adidas Terrex designed to create long lasting memories for all participants.

About Aravaipa Running

Aravaipa Running was created to build a community of people, events and inspiration around the sport of trail and endurance running. We’ve been crafting quality unique events for over a decade and working to inspire the next generation of trail enthusiasts both young and old. Learn more by visiting our website aravaiparunning.com For partnership inquiries, please contact the media contact listed below.

About adidas Terrex

adidas TERREX is a global leader in the outdoor sporting goods industry. With the mission to enable all humans to live a more connected, conscious, and adventurous life, adidas TERREX combines high-performance technologies with fashion-forward designs to weather the forces of nature and inspire every human being to find their own summits.

Media Contacts:

Aravaipa Running: Matt Feldhake, Director of Marketing, matt@aravaiparunning.com