April 28, 2021 Newsletter – Roll Massif Acquires Enchanted Circle
April 28, 2021
EDITOR’S PICKS
Fitness International Launches Fitness App. Fitness International, LLC, the operator of LA Fitness, Esporta Fitness and the City Sports Club brands, announced plans to offer its members Openfit, a digital streaming platform that integrates fitness, nutrition and wellness. SGB Media
Brooks Is Still Beating Nike in Women’s Performance Running — and the Gap Is Getting Wider. Matt Powell, senior sports industry adviser with The NPD Group Inc., reported that Brooks was the largest women’s performance running shoe brand for Q1 2021, revealing a Q1 sales increase of 88% Q1 in 2019. Footwear News
Olympians Are Not Allowed to Demonstrate, But Will They Anyway? The International Olympic Committee announced that it would uphold its ban on peaceful demonstrations and protests, such as raising a fist or kneeling on the podium, at the Olympic Games. Athletes who do so in Tokyo will face sanctions, but how they will be reprimanded remains unclear. Women’s Running
How Perfectionism Leads to Athlete Burnout. Setting high goals is great, but how you deal with falling short determines how long you’re willing to keep chasing them. Outside
PRESS RELEASES
BUSINESS
Roll Massif adds Enchanted Circle Ride To Event Lineup – Roll Massif, Colorado-based cycling events, announced the acquisition of the Enchanted Circle Bicycle Tour, adding it to its lineup for the 2021 season. The Enchanted Circle Bicycle Tour be on Aug. 28, with an 85-mile and 100-mile ride through some of the most spectacular peaks in New Mexico along the Enchanted Circle Scenic Byway. Roll Massif
Sodisp virtual platform to selected to host the 2nd Annual Mermaid 24 Hour Virtual Relay starting on May 15th – The Mermaid Series, a women’s focused triathlon and running race series, is gearing up for the 2nd Annual 24 Hour Virtual Relay. The event will leverage the Sodisp virtual platform and their robust tools, giving participants the option to create and manage their own team or sign up as an individual and join one of the Mermaid managed teams. Sodisp
CONFERENCES AND SEMINARS
GiveSignup | RunSignup Spring Forward Seminar Caps a Year of Virtual Learning – GiveSignup | RunSignup capped off a year of extensive virtual education on April 22 with the Spring Forward Seminar. More than 600 registered for the event which covered expectations for 2021, marketing strategies, fundraising through events, and modifications for a safe event day. GiveSignup
EVENTS
P3R Enhances 2021 Race Weekend Experience with New Virtual DICK’S Sporting Goods Pittsburgh Marathon Experience Powered by Brooks Running – The 2021 Virtual DICK’S Sporting Goods Pittsburgh Marathon will use a new immersive digital platform which brings customizable features and shareable content. This includes a pledge to run, cheer cards, music playlist, personal record bell, photo frames, social media feeds and more. Pittsburgh Marathon
GIVING
Over 80 CAF Grant Recipients to Receive All-Terrain GRIT Wheelchairs to Move Beyond the Pavement – The Challenged Athletes Foundation (CAF) and GRIT have given over 80 individuals with physical challenges the chance to be active and independent while they enjoy outdoor sports and recreation. 20 youth athletes will receive a customized and adjustable GRIT Junior, the newly developed GRIT all-terrain wheelchair designed for the youngest riders. Challenged Athletes Foundation
PRODUCTS AND SERVICES
Pirelli Lightens the World Tour Tubular Tire: P Zero Race Tub SL Arrive at Giro D’italia – Pirelli will launch an innovation that will redefine the bicycle tubular tire. At the Giro d’Italia 2021, and soon on the market, comes the P ZERO RACE Tub SL. Made using new rubber, equipped with a special inner tube, it guarantees a reduction in overall tire weight by more than 10%, while maintaining the same grip, smoothness and reliability characteristics. Pirelli
STUDIES
To Help Races Make a Comeback, Running USA Shares White Paper with Epidemiologist Guidance – As vaccination rates increase and understanding of the virus that causes COVID-19 transmission improves, there is a clear path towards a return to racing – That’s the focus of a new white paper from Running USA. Thanks to sponsors Bank of America Chicago Marathon, Chicago Event Management, P3R and Brooks Sports, the white paper is available to all in the industry. Running USA
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