Anton Krupicka and La Sportiva Announce an Elevated Athlete Partnership

March 12, 2025

Krupicka will continue to serve as a global ambassador while contributing his expertise to La Sportiva’s product development team

BOULDER, Colo. (Mar. 12, 2025) /ENDURANCE SPORTSWIRE/ – La Sportiva, a global leader in mountain running, climbing, skiing, and outdoor gear, today announced an elevated athlete partnership with Anton Krupicka, a defining figure in the sport of trail running whose approach to movement in the mountains has left an indelible mark on the space. As part of this partnership, Krupicka will be involved with the product ideation and feedback process, bringing his extensive experience in the mountains to the brand’s product innovation team.

“Anton isn’t just an athlete; he pushes the limits of moving in the mountains,” said Jonathan Lantz, President of La Sportiva North America. “His dedication to endurance, exploration, and embracing the unknown aligns perfectly with what we stand for as a brand. We’re excited to grow our partnership and work with Anton in new and different ways. His ability to blend raw endurance with technical precision makes him uniquely positioned to contribute valuable insights to ensure continued ingenuity and innovation in our product development.

Krupicka’s influence extends far beyond race results. In the mid-2000s, his raw and unconventional approach to ultrarunning ignited a movement, encouraging countless runners to abandon the predictable and venture into rugged, untamed landscapes. His stories of living out of a truck, moving fast in the mountains, and pursuing a stripped-down, elemental connection with nature created an irresistible image of freedom and escape that challenged the sometimes rigid conventions of endurance sport. Now in his 11th year with La Sportiva, Krupicka continues to evolve, balancing competition with a deeper focus on exploration and self-supported endurance challenges that blur the lines between running, cycling, and technical mountain objectives.

“La Sportiva has been integral to my journey in the mountains,” said Krupicka. “When I first became interested in pursuing the full spectrum of mountain movement—not simply running and racing trails, but being attracted to the steep escarpments, remote peaks, and alpine ridgelines to which those trails provide access—their footwear and apparel made that improbable terrain accessible. This partnership is about more than just product development; it’s about a shared ethos of exploration, performance, and the pursuit of adventure as a creative medium. Running will always be my first love, but I’ve come to see movement in the mountains—whether on foot, bike, ski, or climbing rope—as a unified expression of the same spirit.”

With the expansion of the partnership, Krupicka will serve as a global ambassador and play a larger role in La Sportiva’s product development, focusing mainly on running and approach footwear and apparel. He will also represent the brand at major events, lead community engagements, and share his distinct perspective on mountain adventure through storytelling and content collaborations.

“My competitive fire is still alive,” explains Krupicka. “I’m excited to race at events like UTMB, but I’m also looking forward to this next chapter with La Sportiva—collaborating on new products in a way that complements my approach to the mountains. For me, gear has always been a means to move efficiently and freely through wild places, and I’m excited to share my experience to help shape products that allow athletes to do just that.”

For more information on La Sportiva and Anton’s adventures in the mountains, visit www.lasportivausa.com

About La Sportiva
With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.lasportivausa.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.

Media Contact:  
Sean Van Horn, Backbone Media
Phone: 970-963-4873 ext. 1806
Email: sean.vanhorn@backbone.media