Altra Launches the FWD VIA Road Shoe

October 1, 2024

Designed for Everyday Runners Seeking Ultimate Cushion and Comfort.

DENVER, Colo. (October 1, 2024) /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, is proud to unveil the all-new FWD VIA—a road shoe designed to deliver premium comfort, high cushioning, and a smooth, efficient ride for everyday runners. The FWD VIA is built for runners who prioritize soft landings, luxurious details, and a roomy fit, perfect for long training runs or casual miles.

This shoe is for current VIA Olympus fans who love Altra’s roomy toe box and max cushion offering, and want the feeling of being propelled forward with each step with an efficient toe-off. The FWD VIA answers the call with a 4mm low-drop design, combining comfort with an elevated running experience. The FWD VIA features its all-new Altra EGO™FLO midsole—a lighter, more responsive midsole compound compared to previous iterations. The EGO FLO foam provides a softer, more cushioned feel while offering responsiveness that runners need for efficient strides.

“The FWD VIA is a true testament to Altra’s commitment to comfort and performance. With the introduction of the Altra EGO™ FLO midsole, we’ve developed a shoe that delivers a lighter, more cushioned ride while maintaining the responsiveness runners need,” said Alex Lind, Product Director at Altra. “The 4mm low-drop platform offers the perfect balance, providing a comfortable, cushioned feel with just enough drop to make transitions smoother and more efficient on the road.”

The new mesh upper adds a stylish, breathable layer, enhancing comfort without sacrificing durability. And of course, the shoe utilizes Altra’s standard FootShape Fit, giving runners plenty of room in the toe box and midfoot for that signature Altra feel.

Technology Features

• Altra EGO™ FLO midsole foam
• 4mm low drop
• Rocker shape geometry
• Engineered spacer mesh upper
• Original FootShape fit
• Weight: Women’s size 8.5 – 8.3 oz / Men’s size 10.5 – 9.5 oz
• MSRP: $160.00

The FWD VIA is available for both men and women in a variety of colorways. Shoes can be purchased online at altrarunning.com and at select retailers nationwide.

ABOUT ALTRA

Altra was founded in the backroom of a small specialty running store in the Wasatch Mountains of Utah. Since the beginning, the goal has been to create innovative and purposeful running shoes that help people run more naturally. Altra’s unique platform includes a FootShape toebox that allows the toes to relax and spread out which enhances stability and encourages natural running form. Altra Running shoes have a Zero to Low Drop, ensuring your body stays in a more natural running position. Altra’s purpose is to unleash human potential by inspiring the world to move naturally. Be a part of our journey and follow along on Instagram. #altrarunning #stayoutthere

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