Altra Expands Athlete Roster with Trail Runner Hans Troyer

January 22, 2025

DENVER, CO (January 22, 2025) /ENDURANCE SPORTSWIRE/ – Altra, a leader in performance running footwear, is proud to announce the signing of trail running standout Hans Troyer to its roster of athletes. Known for his passion for pushing boundaries and his recent rise in the trail running community, Troyer embodies the grit that defines Altra.

Having only raced trails for just over a year, Troyer has already achieved remarkable success, including a recent first-place finish at the Bandera 50k. His 2025 season is poised to be even more exciting, with plans to compete in the Black Canyon 100k and Canyons 100k in pursuit of a coveted golden ticket to the Western States 100. Later in the year, Troyer will tackle the JFK 50 with ambitions of a record-setting performance.

“I’m thrilled to join the Altra team and take my running to the next level,” said Troyer. “The support from a brand that shares my passion for adventure and innovation means the world to me. I’m excited to show what’s possible in 2025—it’s going to be a BIG year.”

Fun fact, Troyer’s favorite shoes include Altra’s Experience Wild for its comfort on easy runs and the Mont Blanc Carbon for its responsiveness during intense trail sessions and speed work.

“Hans exemplifies the spirit of the trail running community—driven, adventurous, and always striving for more,” said Colby Gould, Sports Marketing Manager at Altra. “We’re excited to support him on his journey and celebrate the incredible milestones we know he’ll achieve.”

As Altra continues to lead the way in performance running footwear, this partnership marks a commitment to fostering talent and inspiring runners everywhere to push their limits. For more information, please visit altrarunning.com.

ABOUT ALTRA

Altra was founded in the backroom of a small specialty running store in the Wasatch Mountains of Utah. Since the beginning, the goal has been to create innovative and purposeful running shoes that help people run more naturally. Altra’s unique platform includes a FootShape toebox that allows the toes to relax and spread out which enhances stability and encourages natural running form. Altra Running shoes have a Zero to Low Drop, ensuring your body stays in a more natural running position. Altra’s purpose is to unleash human potential by inspiring the world to move naturally. Be a part of our journey and follow along on Instagram. #altrarunning #stayoutthere

FOR IMMEDIATE RELEASE Contact:

Clara Parker
clara@bfcollective.co