Altra Announces the Launch of the New VIA Olympus 2

November 2, 2023

Offering an enhanced plush ride to the brand’s award-winning max cushion shoe

DENVER /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, is excited to announce the launch of the VIA Olympus 2 – the second iteration of their award-winning max cushion shoe. Now softer than ever, the VIA Olympus 2 was created to allow runners to stay out there longer with more comfort than ever before.

“Our goal in designing the VIA Olympus 2 was to make the ride softer, while ensuring that we weren’t sacrificing performance or responsiveness”, according to Alex Lind, Senior Product Line Manager.

The new VIA Olympus 2 has a softer Altra EGO™ MAX midsole for a plusher feel underfoot, as well as an all-new Plush Ortholite X55 footbed that provides runners with an improved step-in feel. Additionally, a refined molded heel collar and plush upper offer a more comfortable, secure fit.

“It’s easy to get lost in a plush max cushion, so we’ve been very strategic and purposeful with our changes to the Altra EGO^TM MAX midsole foam to enhance the cushioned feel and keep runners feeling fast and moving forward – no compromises on performance here”, said Lind. “These shoes go the distance… And provide a plush ride, while still allowing the runner to feel the ground beneath them.“

The VIA Olympus 2 also features a 33mm of stack height, rocker geometry that encourages an efficient toe-off. Altra’s natural fit wide toebox and zero drop gives ample space for natural movement and running form.

It’s a shoe made to go big on comfort, so you can go big on miles! The VIA Olympus 2 is available in five colorways for both men and women. Available for purchase at www.altrarunning.com and through select retailers. MSRP $165.

ABOUT ALTRA

Altra was founded in the backroom of a small specialty running store in the Wasatch Mountains of Utah. Since the beginning, the goal has been to create innovative and purposeful running shoes that help people run more naturally. Altra’s unique natural fit wide toebox allows the toes to relax and spread out, which enhances stability and encourages natural running form. Altra Running shoes have a zero to low drop, ensuring your body stays in a more natural running position. The zero drop platform positions the heel and forefoot at an equal distance from the ground, cultivating optimal alignment, better form and a low-impact landing. Altra’s purpose is to unleash human potential by inspiring the world to move naturally. Be a part of our journey and follow along on Instagram. #altrarunning #stayoutthere

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Contact:

Clara Parker

clara@bfcollective.co