Alta Cycling Group downsizes dramatically as Regent waits out industry’s downturn

August 30, 2024

Alta Cycling Group, the parent of Redline, Diamondback and IZIP, has scaled back significantly as its private equity owners wait out the industry’s current period of discounting and high inventory.

Larry Pizzi, the company’s longtime leader, stepped down when his five-year contract ended in late July, he told BRAIN. This summer Alta’s owner, Regent LP, let go several other staff members including product development staff. The latest departures follow a steady downsizing over the last several years. Michael Brown, a product developer who had been with the Alta brands for more than two decades, is among those who left the company this summer. Rob Kaplan, who had been Alta’s vice president of sales, left the company early this year; he is now head of sales at Bulls Bikes USA. Like Brown and Pizzi, Kaplan had a long history with the Alta brands at Accell prior to the formation of Alta. Bicycle Retailer