Alltricks Signs As Official E-Commerce Partner Of French Riviera T100 Triathlon

April 24, 2025

London, UK (April 24, 2025) /ENDURANCE SPORTSWIRE/ –  The Professional Triathletes Organisation (PTO) has signed leading online retailer Alltricks as the Official Ecommerce Partner for its new French Riviera T100 Triathlon, which will take place on 30-31 August in Saint-Raphaël – Fréjus.

Alltricks is the leading European e-commerce platform specializing in cycling, running, trail and triathlon gear. With a deep-rooted passion for outdoor and endurance sports, Alltricks has earned the trust of millions of athletes by offering a wide selection of top-tier products, expert advice and a seamless digital experience.

Headquartered in France, Alltricks serves over 70 countries and features more than 900 brands and 100,000 products across its catalogue. Its commitment to performance, innovation, and service has positioned the company as the ultimate destination for both amateur and professional athletes. Beyond commerce, Alltricks places strong emphasis on community and experience. Through events, partnerships, ambassadors and educational content, the brand fosters a genuine connection with its users. Its mission is clear: to empower athletes of all levels by delivering an exceptional, expert-led experience – online and at retail with a network of 10 stores across France.

For the upcoming French Riviera T100 Triathlon weekend, Alltricks will be providing onsite retail services with a pop up store. Moreover, Alltricks’ experienced mechanics will be providing bike maintenance & repairs services on site at the event. All amateur participants will also have the opportunity to benefit from the nearby shop in Antibes (picture above) located less than 45min drive from the event location.

Commenting on the new partnership, Alltricks CO-CEO Nicolas Burger, said: “Alltricks positions itself as the go-to destination for triathlon community across Europe. And this partnership reinforces our will to serve the athletes on all major triathlon events.”

PTO CEO Sam Renouf responded by saying:

“This partnership with Alltricks is great news for our new French Riviera T100 Triathlon event and should be a successful way of helping to encourage their customers to get involved in the T100 weekend – whether that’s doing our 100km, Olympic or Sprint distance triathlons – or one of the other shoulder events we’re working on and hope to announce soon.”

“We hope that by staging a T100 event together with a World Triathlon Championship Series race for the first time on the same weekend, that the French Riviera T100 will help the sport capitalise on the strong momentum it has seen in France following the incredible Paris 2024 Olympics, and create a mega weekend of triathlon.”

The French Riviera T100 100km course will see a sea swim off the Base Nature François Léotard, Fréjus, and then feature a stunning 80km bike course taking participants along the Corniche d’Or Road (Saint-Raphaël) for the first time, with the famous rocks of the Estérel in the background (pictured above), and go past the famous and picturesque Col du Testanier, before the returning via Saint-Aygulf. Registrations will go on general sale next week.

The 2025 T100 Triathlon World Tour got under way in Singapore earlier this month (5-6 April) when professionals Kate Waugh of Great Britain and New Zealand’s Hayden Wilde produced two world class performances to win in the heat and humidity of the Lion City and take the lead in the T100 Race To Qatar Rankings. Singapore also saw 7,000 amateurs compete in a combination of a 100km triathlon, two distances of duathlon and an untimed 5km music run.

The next leg of the T100 Tour will be in San Francisco on 31 May, when the world top 20 female and top 20 male triathletes will take on the legendary Escape From Alcatraz Triathlon – a bucket list race for both professionals and amateurs worldwide.

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For Further Information:

Anthony Scammell E: Anthony.Scammell@protriathletes.org

About Professional Triathletes Organisation (PTO)

The PTO is a sports body that is co-owned by its professional athletes, seeking to elevate and grow the sport of triathlon and take it to the next level. Its T100 Triathlon World Tour was introduced in January 2024 and is designated by World Triathlon as the ‘official World Championship for long distance triathlon’, which is part of a 12-year strategic partnership with the sport’s international governing body. The T100 Triathlon World Tour is a season-long schedule of World Championship level races competed over 100km (2km swim, 80km bike and 18km run), where the world’s best triathletes go head-to-head in iconic locations on a global broadcast showing the races live around the world in 195+ territories, courtesy of the PTO’s partnership with Warner Bros. Discovery as well as a range of other international, regional and local broadcasters. In 2025 these will include: Singapore (5-6 April), San Francisco (31 May-1 June), Vancouver (13-15 June), London (9-10 August), France (29-31 August), Valencia (20 September), Lake Las Vegas, Dubai (15-16 November) and Qatar (12-13 December) for the first Qatar T100 Triathlon World Championship Final. T100 weekends are ‘festivals of multisport’ and feature a range of opportunities for amateur athletes of all levels to get involved. From experienced amateurs tackling the 100km distance to first-time swim, bike and run participants taking on single discipline, untimed events. For more information visit www.t100triathlon.com