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June 27, 2024

HeroAid Named Official Sports Drink Partner And Finish Line Beverage Of Spartan Race For The 2024 Season

[Boston, MA 06/27/2024] /ENDURANCE SPORTSWIRE/ - HeroAid, one of the leading premium hydration beverages, is thrilled to announce its partnership with Spartan Race as the Official Sports Drink and Finish Line Beverage Partner for the 2024 season. This strategic collaboration brings together two forces committed to promoting an active lifestyle,...

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June 26, 2024

pliability expands Athlete Roster with World Champion Middle Distance Runner Josh Kerr

NEW YORK,  USA / LONDON, UK (June, 26th)/ENDURANCE SPORTSWIRE/ – Today, human movement brand, pliability, announces the addition of World Champion Middle Distance Runner, Josh Kerr, to its distinguished roster of athletes. The new signing marks pliability’s efforts to educate the ever growing running market by empowering runners with essential...

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June 25, 2024

Nix Biosensors Introduces ‘Nix Pro’, Revolutionary Group Hydration Monitoring for Teams, Military, Labor Groups

BOSTON, MASS — June 25, 2024 /ENDURANCE SPORTSWIRE/ – Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, is proud to announce the launch of their groundbreaking app, Nix Pro. Nix’s first app, Nix Solo was launched in 2022 for individual athletes seeking improved performance through personalized hydration biosensing. Nix...

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June 25, 2024

AAA – Auto Club Group becomes an Official Partner of Tough Mudder US

BOSTON, MASS. /ENDURANCE SPORTSWIRE/ – Tough Mudder, the global extreme fitness brand, announces that AAA - The Auto Club Group (ACG) will become an official partner of Tough Mudder. This collaboration marks a significant milestone for both organizations, aiming to enhance the participant experience at select Tough Mudder events across the...

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June 24, 2024

Rouvier and Morvillo Win XTERRA Switzerland Amidst Challenging Conditions

VALLÉE DE LA BRÉVINE, SWITZERLAND /ENDURANCE SPORTSWIRE/ – XTERRA Switzerland marked the 11th stop of the 2024 XTERRA EMEA Tour on June 22, 2024. Valentin Rouvier (FRA) and Bianca Morvillo (ITA) were victorious in the valley beneath the Neuchâtel mountains. The two-day event attracted both local and international competitors offering...

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June 24, 2024

Smiles Shine Through Rain-Soaked 2024 Boston 10K presented by Brigham and Women’s Hospital

BOSTON /ENDURANCE SPORTSWIRE/ – More than 8,100 athletes took part in today’s 2024 Boston 10K presented by Brigham and Women’s Hospital persevering through intermittent downpours to reach the finish at Boston Common. Sabastian Sawe (Kenya) and Melknat Wudu (Ethiopia) each won their first B.A.A. event, breaking the tape in 27:42...

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