LATEST RUNNING AND MARATHON NEWS
July 21, 2021
Tech company TCS renews NYC Marathon rights and will spend $280 million on race sponsorships
TCS has retained New York City Marathon title rights and plans to spend up to $40 million annually until 2029 on global race sponsorships. The India-based firm also has become the new title sponsor of the London Marathon. CNBC
July 21, 2021
Altra Founder, Brian Beckstead, Discusses All Things Running
Altra was founded in 2011 when two high school trail running friends, who didn’t like their shoes, found a toaster oven and started heating up and “zero-dropping” their shoes. Ten years later, after two buy-outs, most recently by VF Corp. and a cadre of world champion trail runners and Olympians...
July 21, 2021
BibRave Creates Robust, Bespoke Content Series for the IMT Des Moines Marathon
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, partnered with the IMT Des Moines Marathon to create the Run Iowa content series to increase engagement with runners and bring added value to sponsors. The Run Iowa content series will produce content for 5 months and includes...
July 20, 2021
Gwen Jorgensen is Leaving Bowerman Track Club
After four years at the Nike-sponsored club, the 2016 Olympic gold medalist in triathlon is making some big changes. Women's Running
July 20, 2021
How to Watch the Tokyo Summer Games
When, how, and what to tune in for running, cycling, sport climbing, surfing, and more. Outside
July 20, 2021
Runners Prepare for Takeoff As The FlyBy 5K and 2-Mile Fun Run/Walk presented by CNX Resources Returns to the Runway in 2021
PITTSBURGH, PA (July 20, 2021) – Registration is open for the 2021 FlyBy 5K and 2-Mile Fun Run/Walk presented by CNX Resources. The family-friendly event is officially back after a year long hiatus and will take place on Saturday, Oct. 2. Now in its fifth year, the event gives participants...
July 20, 2021
Believe in the Run Opens New Headquarters, Launch Party Sponsored By ASICS and Super Coffee
BALTIMORE, Md. – Believe in the Run, a media company centered on run and run culture, held its headquarters launch party on July 10, celebrating the opening of its new Baltimore location. The event was attended by nearly 300 runners and featured shoe demos and giveaways from event sponsor ASICS,...
July 19, 2021
Nike and Adidas Are Losing Ground to These Competitors in Women’s Athletic Footwear
Matt Powell, senior sports industry adviser for The NPD Group Inc., revealed on Twitter that Nike and Adidas have ceded share to Skechers, Brooks, Vans and other leading labels in the first half of 2021. Speaking with FN, the industry insider explained that these ascendant brands are winning over women in...
July 19, 2021
Fuel Your Marathon Training with Honey Stinger
STEAMBOAT SPRINGS, Colo. (July 19, 2021) — Prepping for the big 26.2 is a lot of work, but there’s more to it than just logging miles. Proper nutrition is crucial for race training; however, it can be tricky to keep track of a nutrition program substantial enough to support a rigorous 16-week...
July 15, 2021
How Hot Is Too Hot to Run?
As events as big as the Olympic Trials get rescheduled because of heat, Women’s Running went to the science to find out how you should decide when it is too hot to run safely. Women’s Running
