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October 15, 2021

Nathan Sports Launches First Collection of Polarized Performance Eyewear

Fountain Valley, CA (October 15, 2021) – Nathan Sports, the performance running company specializing in hydration, storage, safety and apparel, is excited to announce their entry into the eyewear market with their first-ever line of performance-quality polarized sunglasses. Nathan strives to find purpose-driven solutions to offer the best quality products...

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Running

October 14, 2021

Altra Announces Partnership with Elite Distance Runner Frank Lara

DENVER (Oct. 14, 2021) – Altra, a leading innovator in the performance footwear category, has announced the signing of professional road runner Frank Lara to its Elite Athlete team. Lara, who is the 2020 USATF 15K Road Race champion, will further strengthen the brand’s exceptional lineup of sponsored athletes, and enhance...

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Sponsorship

October 14, 2021

TCS London Marathon to host the 2022 AbbottWMM Wanda Age Group World Championships

Following the successful inaugural AbbottWMM Wanda Age Group World Championships in London earlier this month, organizers announced today that the 2022 edition will return to the British capital as part of the TCS London Marathon on October 2, 2022. Qualifying for the 2022 World Championships began on January 1, 2021...

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October 14, 2021

UCAN Expands Product Assortment With New Strawberry Banana Edge

(Woodbridge, CT) The UCAN Company is expanding on its extraordinary innovation in sports fueling with the launch of new Strawberry Banana UCAN Edge. The new formula features a delicious fruit flavor that goes down smooth to drive optimal performance. Edge is a convenient, portable pouch that puts the power of...

Cycling

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Triathlon

October 14, 2021

2022 Ascension Seton Austin Marathon Opens Elite Athlete Program

AUSTIN, Texas, October 14, 2022 -- The Ascension Seton Austin Marathon presented by Under Armour is accepting applications from elite runners for the 2022 Elite Athlete Program. The program creates a competitive field of elite male and female runners while discovering emerging talent, pushing the entire talent pool to reach...

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Running

October 14, 2021

Free Shuffle for SHARE 5K

Vancouver WA The 2nd annual Shuffle for Share 5K is a FREE virtual event with a mission to make a difference and help those in need. Although walkers and runners won’t be together physically, they will be together in spirit as they raise funds for SHARE, a local non-profit who...

Giving

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Running

October 13, 2021

Spartan Race Becomes Official Sponsor of Sports Business Networks

BOSTON, MA (October 13, 2021) -- Joe De Sena, the CEO of Spartan Races, has announced that Spartan will become the official sponsor of Sports Business Networks (SBN). SBN seeks to be the first true business networking platform for current and former college athletes, coaches, referees, and supporters, and it...

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