LATEST RUNNING AND MARATHON NEWS
January 5, 2022
Rev Energy Gum to be Named the First Official Energy Gum for Spartan US Starting in 2022
Boston, Mass. (January 5, 2022)/ENDURANCE SPORTSWIRE/ - Starting in 2022, Rev Energy Gum launching in early 2022 is set to become the sugar free, portable, fast acting energy solution for the world’s leading endurance sport and wellness brand Spartan®. With a special formula that brings consumers the same amount of...
January 4, 2022
Nike and Adidas are Losing Momentum in China to These Native Footwear Brands
Consumers in China increasingly prefer their own homegrown brands as opposed to international brands like Nike and Adidas, according to a December report from The NPD Group, which analyzed the Chinese footwear market in Q3 of 2021. According to the data, six of the top ten footwear brands in China in Q3...
January 4, 2022
Mojo Vision Partners With Fitness Brands to Elevate Sports and Fitness Experience and Performance via Its Smart Contact Lens
SARATOGA, Calif. — Jan 4, 2022 /ENDURANCE SPORTSWIRE/ - Mojo Vision, the Invisible Computing Company, today announced strategic partnerships with leading sports and fitness brands to collaborate on next-generation user experiences that combine augmented reality, wearable technology and personal performance data. The companies will work together using Mojo's smart contact...
January 3, 2022
ShowcasedCorrigan Sports Enterprises Events Expect Full Field & Accouterments in 2022
/ENDURANCE SPORTSWIRE/ - Corrigan Sports Enterprises (CSE) is excited to announce their races will make a full return to normalcy in 2022. Plans include fully stocked and volunteer led water stops using paper cups as well as many other aspects of CSE races you’ve come to love and expect. The Corrigan...
January 3, 2022
Rock Harbor Marketing Announces Acquisition of Endurance Town USA
Morro Bay, CA – (January 3, 2022) /ENDURANCE SPORTSWIRE/ - Rock Harbor Marketing (RHM), a full-service digital marketing company serving a diverse clientele, announced today the acquisition of Endurance Town USA (ETUSA) and creation of a niche endurance sports marketing division. The acquisition complements RHM's extensive experience in the endurance...
December 31, 2021
Lake Sonoma Race Series (LSRS) Aims for More Events, More Charity and More Elite Competition with New Race Directors in 2022
/ENDURANCE SPORTSWIRE/ - “Bringing in powerful women as race directors is not only the right thing to do, but Gina and Keira do things right!” — Skip Brand, LSRS founder The Lake Sonoma 50-miler & Marathon fields are locked with more elite professionals committing daily, but at 6 am on...
December 31, 2021
ShowcasedThe Air Force Marathon kick starts 2022 with registration opening on January 1
Registration for the 26th Annual Air Force Marathon opens at midnight on January 1 with special New Year’s Resolution savings of up to $20 if runners register by January 3. A New Year means new beginnings and a new you. The Air Force Marathon is the perfect opportunity to achieve...
December 29, 2021
Road Race Management Releases Results of Ninth Biennial Race Director Compensation Study
Bethesda, MD /ENDURANCE SPORTSWIRE/ - As the running industry emerges from the depths of the Covid-19 pandemic, race directors indicated that they are “cautiously optimistic” about their future compensation according to the results of the Road Race Management ninth biennial compensation study. While nearly 40% of the study respondents indicated...
December 28, 2021
Race Organizing in 2022: 5 Tips for Staying Competitive
The COVID-19 pandemic caused quite a stir in the race organizing industry. Race directors have had to get more creative than ever for the show to go on. Even popular racing events like the Grand Prix and the Kentucky Derby had to go virtual in 2021. Against all odds, organizers still managed...
December 28, 2021
On launches new Kenya-based trail running team
Swiss running company On has tapped into a new market with the launch of The Milimani Runners, an elite trail running team based out of Iten, Kenya. Kenyan runners are among the elites at most major international road races, but the story isn’t the same at trail races. Trail running...