Latest Sports Breaking News
March 31, 2020
Thousand Responds to COVID-19 Relief Efforts with Launch of Courier Care
LOS ANGELES (March 31, 2020)-- Thousand, creators of classically-designed and innovative bicycle helmets, announced today its launch of Courier Care. The initiative is a helmet donation program dedicated to keeping essential services bike courier and bike delivery personnel safe as they respond to the COVID-19 crisis when delivering food and...
March 31, 2020
BibRave and 50 Launch Partners Unveil “Release the Runner” Movement
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, and 50 launch partners representing more than 200 races, brands, and companies, have teamed up to promote “Release the Runner,” a collective initiative to grow the number of people running and racing. Self-isolation and gym closures mean thousands...
March 31, 2020
Skirt Sports is Considering Options for a Strategic Acquisition Partner
Boulder, Colorado -- Innovative women’s athletic brand, Skirt Sports, is seeking new ownership. The company was created by professional triathlete, Nicole DeBoom, who had a vision to create women’s athletic wear that merged fit, performance and femininity, a combination that did not exist in 2004. She created the first ever...
March 31, 2020
Run Local Diversifies Virtual Opportunities and Supports Community
San Jose, Calif. (March 31, 2020) – In the wake of California's shelter-in-place orders due to the spread of COVID-19, Run Local has taken a two-pronged approach to supporting its community. The first is providing new, virtual outlets for its community to continue to be engaged from home and the...
March 31, 2020
Gather ‘Round, Cyclists: Garmin Dirty Kanza Announces Virtual Training Camp Experience April 2 – 5
EMPORIA, Kans. — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the legendary Dirty Kanza, today announced plans for a virtual training camp set to take place April 2 – 5 as the endurance sports community recognizes social distancing due to COVID-19. The virtual camp will...
March 31, 2020
Addaday Bolsters Marketing and Communications Team with Two Heavy-Hitting Hires
SANTA MONICA, Calif., Mar. 31, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced the appointment of Hugh Williams as Chief Marketing Officer and Kristin Goett as Communications Director. Hugh joins Addaday after more than 20 years at global marketing agency, Weber Shandwick where he was...
March 30, 2020
Thousand Selects OutsidePR as Agency of Record
LOS ANGELES (March 30, 2020) -- Thousand, creators of classically-designed and innovative bicycle helmets for modern urban cyclists, has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage Thousand’s public relations and communications strategy in North America targeting both outdoor performance and consumer lifestyle media, with...
March 30, 2020
IRONMAN Foundation Announces IRONAID COVID-19 Support Fund
TAMPA, Fla. (March 31, 2020) – The IRONMAN Foundation® has announced that in 2020, its existing IRONAID™ program will expand its resources to specifically focus on serving event communities in relation to the COVID-19 pandemic. IRONAID engages athletes in the healthcare industry who race IRONMAN® and IRONMAN 70.3® events, with the goal...
March 27, 2020
USA Cycling expecting 30 percent revenue shortfall in 2020
Governing body to reduce staff by 15 percent and furlough a further 25 percent as revenues expected to plummet. Read more on VeloNews.
March 27, 2020
WORLD PREMIERE: THE SWISS DIGITAL 5 – Digital pro cycling race of the Tour de Suisse
Due to the coronavirus pandemic, the sporting world has ground to a halt. The prestigious spring classics and the Giro d'Italia are being postponed or cancelled. Of course, in this serious situation, the priority is to contain the virus and keep the population healthy. There have not been months without...