Latest Sports Breaking News
February 4, 2021
Peter Sagan and 100% Invite You To Enter The Ultimate Cycling Sweepstakes
SAN DIEGO, Calif. – February 4, 2021 – 100%®, the San Diego-based sports performance company, has joined forces with Peter Sagan and Specialized for the Ultimate Cycling Sweepstakes. The grand-prize winner will receive all the gear that helps make the seven-time Tour de France green jersey winner the fastest man...
February 4, 2021
Should listening to music during exercise be considered a performance-enhancing drug?
Research suggets there's more to the relationship between music and physical exertion than a simple "distraction" Inside Hook
February 4, 2021
Brooks running closes out 2020 with a PR, hitting nearly $850 million in global revenue
BusinessWire
February 4, 2021
Will major marathons actually come back this fall?
Signing up for a race right now is a weird mix of optimism and being in denial. Outside
February 4, 2021
2021 Ambassadors Announced for Race Day Events
Race Day Events is proud to announce their 2021 Ambassadors. “We love connecting with the endurance sports community and launching our ambassador program allows us to expand that reach even further,” Director of Marketing Victoria Rouse said. “This is our inaugural year for the program, and we’re excited to build...
February 3, 2021
Cheap $45 Cycling Shoes Versus An Expensive $400 Pair: What’s The Real Difference?
Wondering whether to buy a cheap pair of cycling shoes or a pricey set? Is there really a difference between a budget pair of shoes and one almost ten times the price? Forbes
February 3, 2021
BASE Performance signs on as exclusive hydration and bar sponsor for 3 Adventure Fit events
Boulder, CO – BASE Performance will provide premium nutritional support for thousands of athletes in 2021. First up is the Old Man Winter Rally from Feb 6th – Feb 14th, an “Epic Winter Adventure” for runners and riders in Colorado’s Front Range. These athletes will rehydrate BASE Hydro and fuel...
February 3, 2021
Pocket Outdoor Media Launches New Mountain Biking Property
Boulder, Colorado — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the launch of Beta, a new magazine, website (Betamtb.com), and membership (Beta Pass) dedicated to the world of mountain biking. With this launch, POM adds an important category to its family of brands...
February 2, 2021
PeopleForBikes and Outride Announce Partnership to Support Youth Bicycling
BOULDER, COLO — PeopleForBikes is proud to announce a partnership with Outride, a non-profit organization dedicated to improving the lives of youth and cultivating inclusive communities through bicycling. Outride is a leader in youth cycling education, community grant giving and research investigating the influence of bicycling on the brain. “Exercise...
February 2, 2021
New Balance’s CEO talks about digital transformation
Overall, half of New Balance’s volume in 2020 was sold through digital commerce, which includes New Balance’s own sites, pure-play internet retailers/marketplaces, and its wholesale retail partners’ websites. SGBMedia