Latest Sports Breaking News
February 26, 2025
How Pro Triathletes Make Money: A Deep Dive Into Sponsorship
Can you make a living from endorsements in professional triathlon? Is sharp social media worth more than a podium performance? Will athletes peddle any product that pays? Should you have an agent? And are negotiations really just a game of bluff and counter bluff? Tim Heming speaks to athletes, agents,...
February 26, 2025
Belgian Cycling Factory acquires Nukeproof from Frasers Group
Following a tumultuous period for the bike industry, there’s plenty of evidence that there’s still a way to go before things go back to “normal”, not least in terms of brands finding a new home and/or route to market. The latest of these is mountain bike brand Nukeproof, formerly distributed...

February 26, 2025
Shamrock Run Fest Announces Partnership with Wilcox Family Farms
Portland, OR. (February 26, 2025) /ENDURANCE SPORTSWIRE/ – The Shamrock Half Marathon Run Fest, presented by Toyota, is proud to announce a new partnership with Wilcox Family Farms, a trusted name in quality eggs for over a century. Since 1909, Wilcox Family Farms has been committed to sustainable and humane...

February 26, 2025
Los Angeles Marathon Partners with Strava to Host Together LA Wildfire Relief Run
LOS ANGELES, CA (February 26, 2025) /ENDURANCE SPORTSWIRE/ – The Los Angeles Marathon presented by ASICS is teaming up with Strava, the app for active people, to bring runners from across the country together for the Together LA Wildfire Relief Run. As part of relief efforts, Strava will donate $20,000...

February 26, 2025
Fuelin Appoints Five-Time Ironman World Champion Daniela Ryf as Chief Fueling Officer
SAN FRANCISCO, CALIFORNIA – [February 26, 2025] /ENDURANCE SPORTSWIRE/ – Fuelin, the leading nutrition coaching app for endurance athletes, is excited to welcome five-time Ironman World Champion Daniela Ryf as its Chief Fueling Officer (CFO)—a fun, honorary title that reflects her passion for nutrition and her mission to inspire athletes...

February 26, 2025
Wattbike launches new bikes and upgraded training app to expand market reach and drive future growth
February 26, 2025 /ENDURANCE SPORTSWIRE/ - A Vision for Growth and Innovation. These launches from Wattbike are a signal of the company’s vision for growth and innovation. The team is dedicated to making Wattbike the ultimate training partner for improving health and performance; by investing in new technology and expanding...

February 26, 2025
KOO Eyewear Joins Forces with BMC Pro Triathlon Team as Official Eyewear Partner for 2025 Season
UK. (26th February, 2025) /ENDURANCE SPORTSWIRE/ - KOO Eyewear and KASK Helmets has been selected as the official eyewear partner of the BMC Pro Triathlon Team for the next two seasons, equipping the 2025 roster of seven elite athletes with cutting-edge optics designed for peak performance in training and competition....

February 26, 2025
UCLA Health Joins the Los Angeles Marathon as Official Health Care Partner
LOS ANGELES /ENDURANCE SPORTSWIRE/ - The Los Angeles Marathon presented by ASICS is celebrating its milestone 40th anniversary with a groundbreaking partnership: UCLA Health has been named the marathon’s Official Health Care Partner. Next month’s sold-out event, with over 25,000 participants, marks a pivotal collaboration that will enhance the marathon...

February 26, 2025
BWR x BikeInsure Extends Bicycle Insurance Partnership After Year 1 Success
February 26, 2025 / San Diego, CA /ENDURANCE SPORTSWIRE/ -The iconic Belgian Waffle Ride (BWR) series, renowned for its legendary "unroad" challenges, has extended its successful partnership with BikeInsure, the Official Bike Insurance provider of Belgian Waffle Ride through 2026. BikeInsure specializes in protecting bicycles and ebikes through separate bike insurance....

February 26, 2025
The War Eagle Run Fest Welcomed Runners Celebrating the Auburn Spirit!
AUBURN, AL. (February 26, 2025) /ENDURANCE SPORTSWIRE/— The War Eagle Run Fest soared to new heights this past Sunday, welcoming a record-breaking crowd of over 4,000 runners who crossed the iconic 50-yard line of Jordan-Hare Stadium. The event held three events: a half marathon, 5K, and the popular Kid's Mile...