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March 4, 2024

Wicked Comfort® Socks: Revolutionizing Maximum Cushion Running Socks with Advanced Moisture-Wicking Technology

[HICKORY, NC, March 4, 2024] – ENDURANCE SPORTSWIRE -  OS1st, a trailblazer in sock innovation, proudly unveils Wicked Comfort® socks, a maximum cushion performance sock setting a new benchmark in moisture-wicking and durability. Wicked Comfort socks debut the brand’s Dry1st® technology, a groundbreaking moisture management treatment designed to swiftly wick...

Press Releases

Products

Running

Wire Syndication

March 1, 2024

RunSedona Continues to be a Favorite Event Bringing New Runners to Sedona

Sedona, AZ /ENDURANCE SPORTSWIRE/ –  The 2024 RunSedona event (5K/10K/Half Marathon) was a huge success, with 3,000 runners participating in this year’s races. RunSedona's beautiful location among the red rocks of Sedona is a huge draw for runners. 86% of runners traveled over 50 miles to participate in the event with over 65%...

Events

Press Releases

Running

March 1, 2024

New Sight & Optic for 2024 – The names haven’t changed, but the technology has.

/ENDURANCE SPORTSWIRE/ – Norco Bicycles has unveiled a ground-up redesign for two of their mainstay models. The new Sight and Optic are here. Since introducing the bike in 2012, Sight has been the go-to for uncompromised All-Mountain performance. It’s shown up at the top of international Enduro podiums, shredded the...

Cycling

Press Releases

Products

March 1, 2024

IRONMAN Asia-Pacific Championship to return to Cairns in 2024

/ENDURANCE SPORTSWIRE/ - The Cairns Airport IRONMAN Cairns team is pleased to announce that the event is set to host the IRONMAN Asia-Pacific Championship in 2024. The 2024 event returns to Cairns on Sunday 16 June, with athletes from across Australia and around the world to test themselves on the...

Press Releases

Triathlon

March 1, 2024

The 2025 Ascension Seton Austin Marathon Shines a Spotlight on Service Industry Professionals

Austin, TX, March 1, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, & 5K, announces 2025 to be the Year of Service Industry Appreciation. This initiative shines a spotlight on the city's food and beverage workers, acknowledging their vital role in crafting Austin's rich culinary landscape and...

Events

Giving

Press Releases

Running

February 29, 2024

FORM Dive In With T100 Triathlon World Tour Partnership

London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) is pleased to announce that FORM will become the Official Goggle Partner of the T100 Triathlon World Tour, as they extend their partnership. FORM is committed to innovating the swim experience for age grouper and professional athletes alike, through their groundbreaking...

Press Releases

Sponsorship

Triathlon

February 29, 2024

Haute Route and Mavic Renew Sponsorship Agreement under New Ownership

/ENDURANCE SPORTSWIRE/ – Under the terms of the agreement with Haute Route’s new owners France Vélo Evénements (FVE), Mavic will continue to provide technical and mechanical assistance for all Haute Route events, offering participants access to the brand's cutting-edge products and unrivalled support services. Delivered in a format commensurate to...

Business

Cycling

Press Releases

Sponsorship

February 29, 2024

Cigna Healthcare becomes official partner of supertri E

LONDON, UK/ENDURANCE SPORTSWIRE/ – supertri has today announced that global health benefits provider Cigna Healthcare will become an official partner of the groundbreaking supertri E World Triathlon Championship powered by Zwift. The 2024 edition will raise the stakes for professional athletes even higher, with a thrilling one-day World Championship event...

Press Releases

Sponsorship

Triathlon