Latest Pro Cycling News

February 6, 2024

What is the One Cycling super league and is it really getting $270m of Saudi investment?

One Cycling is a proposed new ‘super league’, spearheaded by the sport’s top teams, with the goal of creating new revenue streams. According to reports, Visma-Lease a Bike managing director Richard Plugge and Soudal Quick-Step owner Zdeněk Bakala are among the leading advocates for the new league. A total of eight teams are...

February 6, 2024

Tucson Bicycle Classic Announces Exciting Stage Changes for 2024 Event

Tucson, AZ – February 6, 2024 /ENDURANCE SPORTSWIRE/ - The Tucson Bicycle Classic, the Town of Marana and the Town of Oro Valley, is thrilled to unveil exciting changes to the race stages for the upcoming 2024 edition. The race, scheduled to take place from February 23 to 25, promises...

February 6, 2024

Verge Cycling Apparel Renews Partnership with UTC-Butcherbox p/b LOOK Cycling Team

NEW YORK, February 6, 2024 /ENDURANCE SPORTSWIRE/ –Verge, the innovative leader in custom cycling apparel, is excited to announce its continued partnership with the UTC-Butcherbox p/b LOOK Cycling Team for the upcoming season. The team, comprised of talented men and women riders, will once again showcase Verge’s cutting-edge cycling apparel as...

February 6, 2024

Rudy Project North America Releases Cutting-Edge Sustainable Technology Blended with Style and Prescription Sunglasses for 2024

San Clemente, CA, February 6, 2024 /ENDURANCE SPORTSWIRE/ – Rudy Project, Italian designers of sports performance eyewear and helmets, announces the launch of its highly anticipated sunglasses collection for early 2024. Building on the success of the 2023 KELION, a premier sports sunglass designed to elevate the performance of athletes, Rudy Project...

February 6, 2024

Love Velo Achieves Record Sales in January 2024

/ENDURANCE SPORTSWIRE/ – Love Velo (www.lovevelo.co.uk), the leading of cycling travel in the UK, today announced record results for its January trading. With a set of results that shows cycling travel’s growth to remain unabated, Love Velo posted its first ever month at over £550k in sales. This milestone is...

February 6, 2024

American Pro Cyclist Magnus Sheffield and Supersapiens: Revolutionizing Athletic Performance Together

Atlanta – 06 February 2024 /ENDURANCE SPORTSWIRE/ – Supersapiens, the world’s first glucose management system designed for athletes, proudly introduces its latest ambassador, American Magnus Sheffield. In collaboration with Supersapiens, Sheffield seamlessly blends his passion for cycling with an innate curiosity about the science of performance. Phil Southerland, Supersapiens CEO...

February 6, 2024

BibBoards Partners with Eager to Run in Record-Breaking 5K Challenge

San Ramon, CA 2/6/2024 /ENDURANCE SPORTSWIRE/ - BibBoards, the innovators in race bib fasteners, is proud to announce its partnership with Eager 2 Run for the upcoming world record attempt in the 5K walk/run event. The ambitious challenge aims to break the previous record of 19,862 participants, setting a new...

February 5, 2024

Zwift announces further layoffs and Co-CEO resignation in post-pandemic streamlining efforts

Virtual cycling platform Zwift today announced a fresh round of workforce reductions. This news comes less than a year after its last round layoffs, which saw a world-wide staff reduction of 15 percent. Adding to the challenges, the platform faced a setback as cycling's governing body, the UCI, inked a multi-year agreement with MyWhoosh, relinquishing World...

February 5, 2024

Cyclist sues Shimano and Trek for $2 million after brake lever “impaled” foot-long wound in thigh

A cyclist in the United States is suing Trek and Shimano for $2 million in damages after he was left with a foot-long gash and "permanent numbness" in his thigh after he was allegedly "impaled" by a brake lever as he lost balance trying to avoid a crash. Timothy Lynch brought...

February 5, 2024

Are Collectives the New Privateer Programs in Gravel Racing?

/ENDURANCE SPORTSWIRE/ - Felt UN1TD launched this week, uniting the talents of gravel racers Dylan Johnson, Danni Shrosbee and Adam Roberge under one banner. “Watching how the Life Time Grand Prix and other gravel events have gone in the last few years, it’s clear that privateers are struggling against riders...