Latest Pro Cycling News
April 1, 2020
IRONMAN Virtual Club Launches as Global Go-To-Hub for Athletes
TAMPA, Fla (April 1, 2020) – The IRONMAN Group has officially launched the IRONMAN® Virtual Club™ (VC™) web-based platform today for athletes around the world. As the go-to destination for everything IRONMAN, IRONMAN VC provides athletes with a connected experience to train, compete, earn and celebrate their achievements with a...
March 31, 2020
100%® Gives Back to Those on The Front Lines
SAN DIEGO, California – March 31, 2020 – 100%®, the San Diego-based sports performance company, has announced today that they sent a shipment of performance protective eyewear to the Los Angeles Fire Department Emergency Medical Services (EMS) division. The LAFD EMS has over 1,000 firefighters and paramedics serving the front...
March 31, 2020
IRONMAN Announces ROUVY As Official Virtual Cycling Training Partner
LONDON / TAMPA (March 31, 2020) – IRONMAN today announced a multi-year partnership with ROUVY, an industry leader in virtual cycling. As the Official Virtual Training Partner of IRONMAN, ROUVY will offer up to 35 IRONMAN® and IRONMAN® 70.3® bike courses on its platform, providing IRONMAN athletes from around the world...
March 31, 2020
IRONMAN Announces Technogym As Official Global Fitness Equipment Partner
LONDON / TAMPA (March 31, 2020) – IRONMAN today announced Technogym as the Official Global Fitness Equipment Partner. The partnership will debut with the recently announced IRONMAN® Virtual Racing™ (VR™) Series that will be offered through the IRONMAN Virtual Club, an innovative web-based platform that allows athletes to train and compete...
March 31, 2020
Thousand Responds to COVID-19 Relief Efforts with Launch of Courier Care
LOS ANGELES (March 31, 2020)-- Thousand, creators of classically-designed and innovative bicycle helmets, announced today its launch of Courier Care. The initiative is a helmet donation program dedicated to keeping essential services bike courier and bike delivery personnel safe as they respond to the COVID-19 crisis when delivering food and...
March 31, 2020
Gather ‘Round, Cyclists: Garmin Dirty Kanza Announces Virtual Training Camp Experience April 2 – 5
EMPORIA, Kans. — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the legendary Dirty Kanza, today announced plans for a virtual training camp set to take place April 2 – 5 as the endurance sports community recognizes social distancing due to COVID-19. The virtual camp will...
March 31, 2020
Addaday Bolsters Marketing and Communications Team with Two Heavy-Hitting Hires
SANTA MONICA, Calif., Mar. 31, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced the appointment of Hugh Williams as Chief Marketing Officer and Kristin Goett as Communications Director. Hugh joins Addaday after more than 20 years at global marketing agency, Weber Shandwick where he was...
March 30, 2020
Thousand Selects OutsidePR as Agency of Record
LOS ANGELES (March 30, 2020) -- Thousand, creators of classically-designed and innovative bicycle helmets for modern urban cyclists, has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage Thousand’s public relations and communications strategy in North America targeting both outdoor performance and consumer lifestyle media, with...
March 27, 2020
USA Cycling expecting 30 percent revenue shortfall in 2020
Governing body to reduce staff by 15 percent and furlough a further 25 percent as revenues expected to plummet. Read more on VeloNews.
March 27, 2020
WORLD PREMIERE: THE SWISS DIGITAL 5 – Digital pro cycling race of the Tour de Suisse
Due to the coronavirus pandemic, the sporting world has ground to a halt. The prestigious spring classics and the Giro d'Italia are being postponed or cancelled. Of course, in this serious situation, the priority is to contain the virus and keep the population healthy. There have not been months without...