Latest Pro Cycling News
March 17, 2021
LEOMO Forges Innovative Cycling Partnership with MOVISTAR TEAM
Boulder, CO (March 17, 2020) — LEOMO Inc., a company that helps cyclists and triathletes of all levels break through power plateaus with products and direct-to-customer services that enable faster, stronger, more efficient, injury-free riding, has announced a new partnership with the Movistar Team. Under the agreement, LEOMO will supply...
March 17, 2021
Brompton Collaborates with Protected Species to Evolve Women’s City Outerwear for Stylish Bike Commutes
NEW YORK (March 17, 2021) – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, and Protected Species, a UK-based designer of sustainable, weatherproof outerwear by women, for women, today announced the availability of the Brompton x Protected Species collaboration to make moving around the city on a...
March 16, 2021
Cannondale goes outdoor to promote its new e-bike model
The global advertising campaign revolves around the release of Adventure Neo e-bike, with billboards erected in Berlin, London, New York City, and San Francisco. Bicycle Retailer
March 16, 2021
Adidas and Peloton join forces with hints at a clothing range
Adidas announced a collaboration with Peloton last week, but so far the brand has been vague on details. However, Peloton’s top class instructor Cody Rigsby led a class wearing Adidas kit and announced during the ride that it was “a celebration of the launch of our new Adidas X peloton...
March 16, 2021
2021 Tennessee National Opens NDHS with a Bang
The Tennessee National was a huge success this weekend at Windrock Bike Park with 740 registrants across the Downhill and Enduro races. The mountain bike crowd was eager to get back to racing with all the heavy hitters making their way to the world-class bike park in Oak Ridge, Tenn....
March 16, 2021
Canyon Bicycles USA Announces Partnership with Carmichael Training Systems
CARLSBAD, CA MARCH 16, 2021– Canyon USA announced today a two-year partnership with Carmichael Training Systems that will benefit the organization as well as coached athletes. Celebrating over 20 years in business this year, CTS coaches will exclusively rely on Canyon bikes for use at camps, training sessions, and special...
March 16, 2021
UNDRBUDR Announces Partnership with USA CRITS and Sponsorship of D1 Women’s Team
Montclair, NJ, March 16, 2021 – UNDRBUDR, which develops high performance, nature-inspired skincare, today announced becoming a brand sponsor of USA CRITS, the leading North American street racing series as well as sponsoring their participating D1 women’s team United Cycling. UNDRBUDR will sponsor the 10 event Series which begins this...
March 15, 2021
The Pikes Peak APEX presented by RockShox Welcomes Back GE Johnson for 2021
Colorado Springs, CO – March 15, 2021 – Sports Strategies announces a three-year partnership between GE Johnson and The Pikes Peak APEX. GE Johnson first joined The APEX as a Supporting Sponsor in the event’s inaugural year, and this partnership expands the relationship through 2023. “GE Johnson came on board...
March 14, 2021
Team Sky and British Cycling in question after Freeman guilty verdict
Team Sky and British Cycling’s successes over the past decade have been left shrouded in suspicion after their former chief doctor Richard Freeman was found guilty of ordering banned testosterone “knowing or believing” it was for an unnamed rider to improve their performance. The Guardian
March 14, 2021
Dorel Sports revenue hits $1.04 billion in 2020, up 15%
While revenue was up, Dorel says supply constraints, increased shipping costs and CSG's switch to calendar-year models impacted Q4 profits. Dorel Sports bike brands include Cannondale, Schwinn, GT and others. Bicycle Retailer