Latest Pro Cycling News
March 31, 2021
Shimano Announces New President
Shimano appointed Taizo Shimano, who joined the company in 1991 and served as a senior executive vice president since 2018 after leading Shimano’s Fishing Tackle division, as its new president. SGB Media
March 31, 2021
San Diego Supporters Petition for Return of Fun Runs, Marathons, Cycling Events
State COVID-19 restrictions continue to impact endurance events. Now event planners push state leaders with online petition. NBC
March 31, 2021
Tour de Brasilia Goes Virtual with ROUVY, enabling cyclists discover Brazil online and race the streets of its capital from home
Brasilia, Brazil / March 31, 2021 - BRAZILIAN VIRTUAL CYCLING announces official partnership with ROUVY. The organization plans to extend the main events with their digital version and provide their best courses for the exciting augmented racing experience. BRAZILIAN VIRTUAL CYCLING was created in 2020 with the aim of...
March 30, 2021
Tour de France crash inspires high-tech solution for safety
Norwegian's Safe Cycling Race brings LED signs to major pro cycling events to alert riders. Cycling News
March 30, 2021
Beti Bike Bash p/b Yeti Cycles Returns this Fall to Colorado
EVERGREEN, COLO, March 30, 2021 - The Beti Bike Bash p/b by Yeti Cycles will return to Lakewood, CO for the 11th time on October 3rd. Registration is now open. The nation's largest women's-only mountain bike race, produced by Team Evergreen, prides itself on bringing together the cycling community in...
March 30, 2021
Dr. Andy Pruitt Joins Fast Talk Laboratories
March 30, 2021 – Boulder, Colorado, USA – Fast Talk Laboratories, the new sport science community and virtual performance center, welcomes Andrew Pruitt, EdD to its roster of experts as Director of Sports Medicine. Dr. Pruitt is a world-leading expert in sports medicine, overuse injuries, and bike fit. Bringing over...
March 29, 2021
Shimano to step up pursuit of counterfeit sellers
Shimano has announced that it will become more aggressive in defending its intellectual properties, acknowledging that counterfeit goods bearing its branding, or likeness, have caused issues in the marketplace. Read what they are doing on Cycling Industry News.
March 29, 2021
This New Documentary Breaks Down Size Barriers in Cycling
Cycling traditionally not made room for riders in bigger bodies. Kailey Kornhauser and Marley Blonsky are on a mission to change that mindset. The duo is featured in a new Shimano Originals film, All Bodies on Bikes, which is out on March 29. Bicycling
March 29, 2021
Peloton Strikes Deal with Verzuz
The popular connected fitness company struck a deal with Verzuz, the music competition venture started by multiplatinum-selling producers Timbaland and Swizz Beatz. The collaboration will feature workouts set to a playlist from the dueling artists, starting with R&B legends Brandy and Monica, followed by a battle between the Verzuz founders. Front Office...
March 29, 2021
USA Cycling Champions Inclusion of All Athletes in Anticipation of International Transgender Day of Visibility
Day of Visibility, USA Cycling wants to again affirm its support for inclusion of all people, including transgender athletes, in sport. The very nature of cycling is social and USA Cycling believes that the community is made richer when all who wish to participate are welcomed, embraced, and made to...