Latest Pro Cycling News
January 31, 2022
Peloton internal docs show it slashed 2022 sales goals for apparel unit after segment revenue more than doubled last year
Peloton has slashed 2022 sales projections for its apparel business, according to internal documents obtained by CNBC. Momentum in the unit, which is run by Chief Executive John Foley’s wife, seems to be fading heading into the next year, after apparel revenue more than doubled to over $100 million from 2020 to 2021. CNBC
January 31, 2022
Eating disorders and professional cycling: the thin end of the wedge
Former Slovenian pro Janez ‘Jani’ Brajkovič raced in the Tour de France, the Vuelta and the Giro, but in private he was battling a series of harrowing eating disorders. As a bulimic, Brajkovič would routinely make himself sick after eating. But Brajkovič is not alone: a recent study in the...
January 31, 2022
Pic2Go Releases New Race Photo Sales Solution
/ENDURANCE SPORTSWIRE/ - Pic2Go’s new photo sales solution introduces a simple approach where participants can pay a fixed fee to access their full personal finisher gallery and download their high-res photos. The solution takes advantage of Pic2Go’s patented 2d barcodes for automated race photo tagging and maintain all the benefits of...
January 30, 2022
Is Zwift About to Acquire TrainerRoad?
At this point, you’re probably saying: Couldn’t Zwift just do a TrainerRoad partnership instead? And certainly – that’s absolutely plausible. Zwift has licensed a handful of things in the past. And, in the past, TrainerRoad’s CEO has said he would be open to a licensing model for their technologies. But...
January 28, 2022
Germany’s Messingschlager acquires Cycle Force Group
AMES, Iowa /ENDURANCE SPORTSWIRE/ - Cycle Force Group, LLC has been acquired by German Bicycle Parts & Accessories (“P&A”) Distributor, Messingschlager GmbH. The sale closed on December 31, 2021. Nyle Nims, the founder of Cycle Force, said, “During a year of consolidation, we felt the need to find a partner...
January 28, 2022
Canyon Bicycle Appoints CEO
Canyon Bicycle appointed former Nike executive Nicolas De Ros Wallace as its new CEO. De Ros Wallace is a veteran of international management, e-commerce and sales development for sports and fashion brands. SGB Media
January 28, 2022
Showcased13 Tips to Improve Your Event Social Media Marketing
Using social media is an excellent way to spread news about your upcoming events. While you can use tools like Facebook ads, organic event promotion can also be an effective method for boosting ticket sales, building brand awareness and getting people excited about what’s to come. Here are some valuable...
January 28, 2022
Ascension Seton introduces Austin’s first European-style charity ride, Tous à Vélo, benefiting Dell Children’s Medical Center
Austin, Texas /ENDURANCE SPORTSWIRE/ - In collaboration with Circuit of the Americas and SCOTT Sports, Ascension Seton is producing a one-day European-style cycling event that will take place on April 3, 2022. The French way of saying “all on your bike,” Tous à Vélo is a non-competitive ride at the...
January 27, 2022
Specialized to add consumer-direct sales on Feb. 1
Specialized Bicycle Components will begin direct online sales of bikes to U.S. consumers next week, adding a “Rider Direct” option for the purchase of non-electric bikes from its website. Bicycle Retailer
January 27, 2022
Belgian e-bike firm Cowboy raises $80 million in latest funding round
E-bike designer Cowboy has announced an $80 million Series C financing milestone. The new capital injection, bringing the total raised by Cowboy to $120 million, follows the launch of the Cowboy 4 in May 2021, an expansion into the Nordics and the US, and the recent introduction of Cowboy Care....