Latest Pro Cycling News
July 5, 2022
LeMond Bicycles Names New CEO
LeMond Bicycles appointed Rick Adams as CEO. He replaces Dean Hendrickson, who will transition to CEO of LeMond Carbon. Adams joins Lemond Bicycles following 11 years at the United States Olympic & Paralympic Committee, most recently as chief of sport performance. Adams joined the USOPC after a 15-year career in professional sports,...
July 5, 2022
Team Novo Nordisk documentary Ride for Your L1fe released
/ENDURANCE SPORTSWIRE/ – Team Novo Nordisk, the world’s first all diabetes professional cycling team spent a year with Danish film maker Peter Alsted following their every pedal stroke, breathing every breath, riding each high and climbing up, out and away from every low. The result is Ride for your L1fe. A...
July 5, 2022
Lynx and MYLAPS join forces to expand product portfolio
HAVERHILL, MA / HAARLEM (July, 2022)/ENDURANCE SPORTSWIRE/ – Lynx System Developers and MYLAPS Sports Timing are partnering up to offer best-in-class photo finish and timing technology to athletes and racers. The companies signed a multi-year partnership to offer a wider product portfolio to sports races and venues around the world. Based in...
July 4, 2022
‘La Vuelta Virtual 22’ Warm-Up Racing Weekend #2 – July
Madrid, Spain / July 4th, 2022 /ENDURANCE SPORTSWIRE/ – La Vuelta calls on cyclists and fans, of all fitness levels, to ride with the pros from the Equipo Kern Pharma to explore Spain. ROUVY’s augmented roads grant the ability to travel virtually around places one can only dream of visiting. Race virtually...
July 4, 2022
Wattbike Introduce Customisation to Virtual Gearing for Enhanced Ride Realism
/ENDURANCE SPORTSWIRE/ – Leading smart bike brand Wattbike has introduced a virtual gearing customisation tool on the Wattbike Hub app that allows users to personalise their ride experience. Users will be able to choose a range of preset groupsets and shifter configurations to bring climbs and Wattbike rides to life. Riders...
July 1, 2022
Platform Media launch Stelvio magazine and digital platform
A new print and digital offering for the road cycling market has launched under the Stelvio banner, as fronted by cycling journalist and author, Jeremy Whittle. The first issue landed earlier this month, delivering 132-pages with an emphasis on the 2022 Tour de France that just kicked off. Published by...
July 1, 2022
Too much inventory and debt forcing owners of Saris Cycling Group to sell the company
Saris Cycling Group has filed an alternative to bankruptcy that consolidates its debt, keeps its 132 employees in place but which will likely lead to the sale of the company in the next two months, according to Michael S. Polsky, a Milwaukee lawyer, who is acting as the court-appointed receiver...
July 1, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship and Why It Should Matter to You
Sponsorship is one of the most effective marketing strategies you can use to promote your next event. Securing a sponsor can help you increase awareness of your brand, reach new markets, and build customer loyalty. But sponsorships don’t always come easy. You have to prove your company’s value to your...
July 1, 2022
Priority Bicycles Announces Cruise the Coast Summer Tour
New York, NY /ENDURANCE SPORTSWIRE/ - Priority Bicycles, leaders in low maintenance bicycles, announces the Cruise the Coast summer tour designed to allow residents and vacationers to experience its market-leading, Gates belt-driven coastal beach cruiser first-hand in its natural habitat. In partnership with Gates Carbon Drive, the Cruise the Coast...
July 1, 2022
Gran Fondo Asheville Keeps National Championship Cycling in North Carolina for Second Year
(Gettysburg, PA – July 1, 2022) /ENDURANCE SPORTSWIRE/ - On Sunday, July 17, 2022, the Gran Fondo National Series will hold the annual Gran Fondo Asheville, p/b Applewood Manor cycling event, which includes the official USA Cycling Gran Fondo National Championship competition. The event reached its sold-out capacity of 1,000...
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