Latest Pro Cycling News

January 13, 2025
Bikeflights Launches Shopify Shipping App
PORTLAND, OR (January 13, 2025) /ENDURANCE SPORTSWIRE/ - Bikeflights, a bicycle shipping service trusted by riders worldwide, is pleased to announce the launch of a new Shopify app. The Bikeflights Bike Shipping app allows cycling retailers with Shopify-powered stores to seamlessly integrate Bikeflights shipping into their Shopify workflow. “Bikeflights Bike...

January 13, 2025
Athletic Performance Company Veo Strip Announces Tom Kelley as CEO
PORTLAND, Oregon — January 13, 2025 /ENDURANCE SPORTSWIRE/ - Veo Strip, a start-up that created an innovative product to keep sweat from affecting an athlete’s vision during physical activities, today announced Tom Kelley as the company’s first CEO to lead all facets of the company. Kelley’s business career spans more...

January 10, 2025
4iiii Announces Partnership with BMC Factory Racing, as Loana Lecomte Joins 2025 Athlete Roster
COCHRANE, ALBERTA. (January 10, 2025) /ENDURANCE SPORTSWIRE/ - 4iiii Innovations Inc., a global leader in cycling performance technology, is proud to announce a new partnership with BMC Factory Racing, one of the world's most premier XC racing teams. This partnership builds on the established OEM relationship between 4iiii and BMC,...

January 10, 2025
ANALOG RACING TEAM: Changing The Narrative in Women’s Sport
January 10, 2025 /ENDURANCE SPORTSWIRE/ - ANALOG RACING TEAM is a new professional women’s cycling team combining creativity and slow living to produce fast racing. Based in the Pacific Northwest and racing a North American continental calendar in 2025, Analog is here to solidify a new era of equity in...
January 10, 2025
EXEC: Giant Group Ends 2024 on Another Down Note as Q4 Sales Fall 8.6 Percent
The Giant Group posted its most positive month in December since a small increase August 2024 but the overall 2024 business is still failing to build back against the significant declines in 2023. SGB Media
January 10, 2025
Has the cycling industry killed the cheap road bike? Where have all the cheap bikes gone?
The cost of bikes is a never-ending discussion point in the world of cycling and, like so many things in life, their prices have soared in recent times, in many cases faster than inflation. road.cc
January 10, 2025
They’re Back! The Pro’s Closet 2.0 is Live and Just Sold Their First Bike
After the hoopla of closing its doors, and selling off everything in the building, The Pro’s Closet (TPC) is back and ready to roll. Bike Rumor

January 10, 2025
Belgian Waffle Ride Series Announces Three-Year Partnership with Neversecond
Del Mar, CA – January 11, 2025 /ENDURANCE SPORTSWIRE/ - The Belgian Waffle Ride (BWR) Series, known for its legendary “unroad” challenges, is thrilled to announce a three-year partnership with Neversecond, a global leader in performance nutrition. This groundbreaking collaboration solidifies Neversecond as the Official Performance Nutrition Partner of the...

January 10, 2025
Melanin MVP Joins The Everyday Athlete Podcast Network by Run Tri Bike
LOS ANGELES. Jan 10, 2025 /ENDURANCE SPORTSWIRE/ - Run Tri Bike is proud to announce that Melanin MVP, a newsletter and podcast that celebrates Black and Brown women athletes, has joined the Everyday Athlete Podcast Network by Run Tri Bike. This strategic partnership aims to engage and inspire endurance athletes...

January 9, 2025
F2C Nutrition Announces TransRockies Race Series Partnership
January 9, 2025 /ENDURANCE SPORTSWIRE/ - F2C Nutrition is set to supply the TransRockies Race Series with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research for the next three years. Internationally known and recognized for quality and innovation, F2C Nutrition was born from the vision...