Adidas Expects Breakup With Yeezy to Cost Over $1B

February 10, 2023

Adidas’ separation from Yeezy, formerly known as Kanye West, may have a bigger fallout than initially anticipated.

The sportswear company revealed Thursday it’s expected to lose $1.3 billion in revenue and nearly $534 million in operating profit this year after ending the relationship with the rapper in October over his antisemitic comments on social media. FOS