Addaday recruits World Leaders in Sports Medicine, Physical Therapy and Coaching to fuel innovation and validate its technology

August 13, 2020

Addaday Medical Advisory Board Helps the Global Recovery Brand Deliver a Category-Leading Experience for its Users

SANTA MONICA, Calif., Aug. 13, 2020 – Addaday, a global leader in injury prevention and connected recovery technology, today announced the formation of the Addaday Medical Advisory Board, a diverse team of world-renowned experts, to help the brand fuel its relentless innovation and bring category-leading technology to market that is grounded in science and delivers an outstanding experience for its users.

The Addaday Medical Advisory Board includes leading authorities from sports medicine, physical therapy, coaching and strength training, who have been and will continue to provide the brand with expert counsel on the development and evolution of Addaday’s hardware, software and active therapy protocols. This includes the development of a new intelligent connected recovery platform that Addaday will bring to market this fall. Supported by beta testers comprising everyone from professional athletes to everyday consumers, Addaday’s rigorous innovation, product development and proof-testing ensure that its valued customers get real results to help them recover, ease pain, move better and live their fullest.

Members of the Addaday Medical Advisory Board include:

Danica Benavente-Schutz PT– concierge physical therapist to high profile athletes, celebrity clientele, youth athletes of all abilities and the geriatric population.

Erin Carson, CSCS– strength and condition coach to world champion athletes, founder and owner of ECFIT.

Gillian Bower PT, SCS– Sports Medicine Director & Lead Physical Therapist, U.S. Ski & Snowboard.

Jim Miller– Head of Elite Athletics, USA Cycling.

Matt Dixon– coach, author, founder of Purple Patch Fitness, IRONMAN Master Coach.

Sarah Belcher PT– Director of Physical Therapy & Functional Medicine, All 4 Health & Wellness; physical therapist to numerous professional and Olympic athletes and A-List celebrities.

Vince Guagliano, DC– soft tissue specialist, owner and director of soft tissue rehab at AIM Sports Medicine; has worked extensively with Olympic, professional and amateur athletes of all levels.

“Our commitment to delivering the best technology and the most effective treatments that help everyone move better means we are constantly innovating and pushing boundaries,” said Mike Venezia DC, Addaday’s Expert BioMechanist and Resident Doctor of Chiropractic. “The Addaday Medical Advisory Board provides valuable third-party validation to help us stay grounded in real science so that customers have peace of mind that our technology really works.”

For more information on Addaday, visit www.addaday.com. Follow the brand on social media at @addadayrecovery.

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About Addaday

Addaday is a connected fitness company focused on pre-and post-exercise recovery to help people move better and live their fullest. Its devices deliver targeted therapies and techniques used by professionals to prime the body for exercise, speed recovery and treat or prevent injury. Addaday is the Official Handheld Recovery Equipment Partner of U.S. Ski & Snowboard, the Official Recovery Partner of USA Climbing, The Basketball Tournament, Western States 100 Mile Endurance Run and provider of other leading sports organizations.It is also the Official Massage Chair of IRONMAN and IRONMAN 70.3 U.S. Series. In addition, many teams and professional athletes at the highest levels of football, baseball, hockey and Olympic sports now use Addaday’s products for their recovery needs. For more information, visit www.addaday.com.