A Milestone in The Adirondacks: IRONMAN & Lake Placid, N.Y. Set Celebrate 25th Anniversary of Iconic IRONMAN Triathlon in 2024

July 20, 2023

- Preregistration for the 2024 edition to be available onsite at the IRONMAN Village; General registration for the event opens July 31 by visiting, www.ironman.com/im-lake-placid-register

LAKE PLACID, N. Y. (July 20, 2023) /ENDURANCE SPORTSWIRE/ – IRONMAN has announced that the 2024 edition of the Athletic Brewing IRONMAN^® Lake Placid triathlon, part of the VinFast IRONMAN North America Series will celebrate its 25th anniversary, marking a quarter-century of unforgettable moments and incredible achievements for this iconic event being held in New York’s Adirondack Mountains. Athletes from around the globe will gather in the town of Lake Placid to celebrate this monumental milestone and test their limits in one of the world’s most prestigious triathlon events. The 2024 Athletic Brewing IRONMAN Lake Place triathlon, part of the VinFast IRONMAN North America Series will take place on July 21, 2024.

Since its inception, the IRONMAN Lake Placid triathlon has captured the hearts and minds of athletes, spectators, and the local community. Nestled amidst the stunning Adirondack Mountains and surrounded by an outdoor lover’s paradise, the event became the first IRONMAN branded event in the continental United States and only the second in North America, behind IRONMAN Canada, when it was introduced in 1999. Over the past 25 years, the IRONMAN Lake Placid triathlon has witnessed countless inspiring stories, personal triumphs, and life-changing moments that continue to inspire generations of athletes.

“Over the past quarter century, Lake Placid has become a bucket list race and one of the most exciting destinations on the global IRONMAN circuit,” said Dave Christen, Northeast Regional Director at The IRONMAN Group. “Every athlete, myself included, who has raced on this course and crossed this iconic finish line can attest to the allure of racing the IRONMAN Lake Placid triathlon. We couldn’t be prouder to celebrate the 25th anniversary of this iconic event.”

For the 25th anniversary in 2024, the event will feature special festivities throughout race week, including a welcome ceremony honoring past champions, a captivating expo showcasing the latest advancements in triathlon gear and nutrition, and engaging community events that bring together athletes, families, and residents alike. The Athletic Brewing IRONMAN Lake Placid triathlon will be more than a race; it will be an immersive experience that celebrates the indomitable human spirit and the legacy of 25 years of endurance sports excellence.

To commemorate this significant milestone, IRONMAN will unveil a range of limited-edition Athletic Brewing IRONMAN Lake Placid triathlon, part of the VinFast IRONMAN North America Series merchandise, including commemorative apparel, accessories, and collectibles. These items will serve as cherished mementos, representing the remarkable achievements of athletes and the enduring legacy of the event.

Athletes will be able to register for the 2024 Athletic Brewing IRONMAN Lake Placid triathlon onsite at the IRONMAN Village inside the Olympic Oval. General registration for 2024 edition will open online to the public on July 31 at www.ironman.com/im-lake-placid-register.

2023 Athletic Brewing IRONMAN Lake Placid triathlon, part of the VinFast IRONMAN North America Series

Before celebrating the 25^th anniversary next year, this year’s race promises to be yet another extraordinary celebration of athleticism, community, and the enduring spirit of IRONMAN. Taking place on Sunday, July 23, the iconic Athletic Brewing IRONMAN Lake Placid triathlon, part of the VinFast IRONMAN North America Series course begins with a 2.4-mile swim in beautiful Mirror Lake. Then a two-loop 112-mile bike course through the Adirondacks, featuring a long descent down to the village of Keene and finishing with an 11-mile climb through the Wilmington Notch taking athletes past Whiteface Mountain. The two-loop run course takes athletes past the Horse Show Grounds and the Olympic Ski Jumps before following scenic River Road and the challenging climb back into town. The race culminates with an unforgettable finish line experience on the legendary Olympic Oval used in the 1932 and 1980 Winter Olympics.

Live race coverage of the 2023 Athletic Brewing IRONMAN Lake Placid triathlon, part of the VinFast IRONMAN North America Series, will be available on the IRONMAN.com/live, IRONMAN YouTube and Facebook  channels, beginning at 6:00 a.m. EST.

For more information about 2023 IRONMAN Lake Placid and to register for the 25th anniversary race, please visit www.ironman.com/im-lake-placid. For more information on the IRONMAN brand and global event series, visit www.ironman.com. Media inquiries may be directed to press@ironman.com.

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About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll^® Running Series, IRONKIDS^®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf^®, UTMB^® World Series trail-running events including the Canyons Endurance Runs™ by UTMB^®, Tarawera Ultra by UTMB^® and Ultra-Trail Australia™ by UTMB^®, Epic Series™ mountain bike races including the Absa Cape Epic^®, road cycling events including Haute Route^®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz^® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.

About Advance 

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit. For more information visit www.advance.com.